Zeguo Town: "A small air compressor carrier" sails from here

“Our place is small, but it is still a 'country'!” When the reporter interviewed Zeguo Town, Wenling City, Zhejiang Province, a small town in China, the reporter of the town’s industrial development office Jiang Yuding said humorously. . After several years of development, Zeguo Town is not only the hometown of small air compressors in China. Last year it was also awarded the title of “China Air Compressor Export Base” by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products.
According to statistics, the total industrial output value of Zeguo Town in 2006 reached 18.5 billion yuan, a year-on-year increase of 19.87%. Among them, there are 175 air compressors and supporting enterprises, achieving a total industrial output value of 4.6 billion yuan, accounting for a quarter of the total industrial output value of the town. The goal of this year's town is to achieve a total industrial output value of 21.3 billion yuan, of which air compressors will achieve an industrial output value of 5.3 billion yuan. So how did the town's air compressor industry develop?
"Three Steps" Creating Hometown of Air Compressors
According to Jiang Yuding, the development history of Zeguo's air compressor can be summarized as "three steps."
The first step, from the accessories to the whole machine. Zeguo has a tradition of producing small mechanical parts and accessories, of which the production of micro air compressor parts has a history of more than 20 years. The surrounding areas including Yuhuan and Huangyan are traditional production bases of China's compressor spare parts, complete accessories and low prices. In this way, the production machine will have very good conditions. As a result, these workshop-style home factories that produce parts for micro-compressors gradually evolved into compressor manufacturers.
The second step is to gradually form a backbone enterprise and embark on the path of large-scale operation. Zeguo Town began producing air compressors in 1995. Now it has two provincial-level high-tech companies with an annual output value of over 200 million yuan. The annual output value of 8 companies is 30 million yuan to 100 million yuan, and more than 200 supporting enterprises have already The formation of industrial clusters; the characteristic industrial base for air compressors has also been expanded from the original 2000 mu to 3 square kilometers. Small air compressors have become the pillar industries in the region, and their output accounts for more than 60% of the total output of small air compressors in the country. The top five global purchasing groups such as Wal-Mart have sent personnel to visit Zeguo's air compressor production base. The local Xinlei Industry and Trade Co., Ltd. has supplied to Wal-Mart.
The third step is the way they are now moving forward – the road to sustainable development. The town has planned a new blueprint for this, and decided to make great efforts to build a world-class advanced air compressor manufacturing base integrating production, sales, research and development, and testing.
The government plays a guiding role
The formation of the Zeguo Township “China’s small air compressor” aircraft carrier was inseparable from the strong support of the party committee and government of Zeguo Town.
Jiang Yuding said that at the beginning, the government directed its efforts to guide and let some small air compressor production companies go through nirvana and formed several large-scale enterprises. This is not easy. This was not done in many places, and Zeguo Town did it. .
In the tide of the market economy, the government put forward every goal, and every point of its policy is tilted until every measure taken to implement various tasks has a guiding role. If the orientation is regarded as rudder, then the market economy is the river that the country and the country follow and their inherent laws move forward. Following the rules of market economy, it will lead the business to success. Otherwise, it will cause mistakes and incur failure. The government can make the right guidance and stabilize the rudder. This is the biggest and most effective service. Whether it is the conclusion of the local government or an expert review, it is the most persuasive factor to explore how Zeguo Town can become the hometown of China's small air compressors.
Three Tips to Boost Aircraft Carriers
When it comes to the secret of the success of China's small air compressor town, Jiang Yuding thinks there are three main points:
First, rely on the spirit of hard work and entrepreneurship. The wording of some experts is “here entrepreneurs have the guts and courage”. Although the language is different, what Feng Feng refers to is all spiritual power.
The second is the emphasis on talent. Here, a company has hired professional technicians with an annual salary of 500,000 yuan for a long time. Local government officials told the author that spending huge sums of money on the introduction of talent has become commonplace in these companies that produce small air compressors. They introduced talents and gave full play to their role, allowing them to scale up and scale up.
The third is the government's dedicated service. The government has solved the problem of land use and water use for the development of enterprises. The guidance of the government's high housing development is reflected in the critical moment. In 2000, the overall profit of the air compressor industry dropped sharply, and the product quality was in a hurry. Zeguo Town Engineering Office immediately contacted the quality monitoring department and asked them to supervise the quality of the local air compressors. At the same time, they strengthened the training of employees, built a strong quality line of defense, and prevented product quality from escalating. In order to solve the problem of insufficient R&D and quality control capabilities in the enterprise, the town’s “matcher” encourages backbone enterprises to allocate staff and funds while hiring technology consultants and setting up R&D and testing centers. As a result, local mini air compressors The level of science and technology and quality continue to increase. In order to better coordinate the relations between enterprises and the establishment of agglomerations, Zeguo Town established an air compressor trade association. Now, this guild has become an effective carrier for daily communication between companies, enterprises and authoritative experts.
It is understood that around 1990, almost all domestic direct-attached portable compressors were imported from Italy, because Italy is the world's leading producer of micro-compressors. After 1999, it has been difficult to see similar products in Italy on the domestic market. Instead, it is Wenling Zeguo's similar products. Wenling Zeguo’s production of portable and direct-connected air compressors accounts for more than 70% of the country's total. Micro-air compressors account for 60% of the country's sales. The development of oil-free air compressors fills the domestic gap. At present, Zeguo Town has formed an air compressor industry system with complete machines, supporting facilities and marketing networks.

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