Interview with MR.BOLLIER, Asia Pacific Manager, MOTOREX Lubricants
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There are many foreign brands entering the lube industry and the market competition is very fierce. Lubricating oil plays a vital role between machine tools and tools, but lubricating oil is also very fragile. In terms of machine tool manufacturers, rapid development at home and abroad. Lubricating oil is very fragile and its development is far behind the development of machine tools. At present, for enterprises, the task is to find out where the problem lies and to study the corresponding technology to solve the current problems.
Years of work experience tells us that Chinese users are very careful when buying oil products. How to enter the Chinese market, MOTOREX's starting point is to cut in from the European customers in China. MOTOREX Lubricant Technology Co., Ltd. (hereinafter referred to as motorex) has a very high reputation in Europe and the world, and its products are widely used in various machining and manufacturing industries. MOTOREX has major customers such as Mercedes-Benz, BMW, Chrysler, Siemens, and BOSCH. The stability of MOTOREX products is also quite high.
In terms of product maintenance and after-sales service, it is necessary to provide quality services for domestic users. At the time of sales, responsible sales engineers are required to introduce the company's products in detail to customers so that they can understand the products as much as possible. The company will prove from the old users that the product is excellent.
In addition to developing distributors and distributors under distributors, MOTOREX will also participate in large-scale exhibitions and seminars similar to the current CIMT. The company will also plan to establish its own booth next year. Through some activities, slowly establish your own image. From scratch, from small to large.
MOTOREX has three main agents in China. Beijing is the general agent and is now working in Shenzhen. The next step is to set the target in Shanghai.
This CIMT has many old partners of MOTOREX in Europe, and these partners are still using our products. MOTOREX's ORTHO cutting oil has won first place in the European market. As demonstrated yesterday at the show, as the temperature increases, tool wear wears out, but we can increase the temperature to 1200 degrees. After about 1200 degrees, tool wear is quite small and the life of the workpiece is extended.
In the near future, MOTOREX will organize forums in the form of seminars, inviting relatively large-scale manufacturers to discuss some issues in the machinery industry and propose good solutions to these problems.