Yang Hanlin, deputy general manager of SAIC Fiat Powertrain Co., Ltd., was interviewed by reporters during the Beijing auto show and told reporters about the current development of Shanghai Philippine Red.

Complete product introduction, the market emerges

SAIC Fiat Hongyan Powertrain Co., Ltd. (SFH) was established in June 2007 by SAIC Iveco Commercial Vehicle Investment Co., Ltd. (SI), Fiat Power Technology (FPT), and Chongqing Heavy Vehicle Group Co., Ltd. (CHVG)3 The parties have jointly invested and constructed. In March 2009, with the grand listing of SAIC Iveco Commercial Vehicle Co., Ltd. "JIE SHI" heavy truck, the CURSOR9 engine of SAIC Fiat Powertrain Co., Ltd. was officially launched; on May 22, two months later, the production of Philippine Red The base was officially put into use.

"Over the past year or so, Shanghai Philippine Red has been accelerating its speed of entry into the market. Our products have withstood the test of the market and are gradually welcomed by more and more vehicle manufacturers." Yang Hanlin told reporters excitedly, "After 1 In more than a year, Shang Feihong has completed the product introduction."

According to reports, the first CURSOR9 engine that Shang Feihong first put into local production has successfully matched Jieshi and other heavy trucks, as well as large buses such as Shenwo and Yutong. At the same time, this engine can also be applied to construction machinery, agricultural machinery and generator sets, and has become the main product of Shang Fei Hong. CURSOR9 was born in the world's newest generation product platform. It adopts the 3rd generation heavy-duty electronically controlled common-rail injection system. Its components are reduced by 10% in compact structure design compared with similar products, ensuring its superior dynamic performance and 3dB lower than similar products. Ultra low noise and low fuel consumption.

The NEF6 IV engine was designed by FPT Fiat Power Technology for years of experience in engine manufacturing. It is suitable for medium and heavy duty trucks, passenger cars, construction machinery, agricultural machinery and ships. This product has also been well received by the market. What is more worth mentioning is that the hybrid buses used at the Shanghai World Expo have all adopted this engine and have achieved volume supply.

The F1C series electronically controlled diesel engine designed for light commercial vehicles is the star product of the global light diesel engine platform, and incorporates a number of patented technologies of FPT Fiat Power Technology. In addition to the advanced common rail electronic fuel injection system, the engine also uses an externally cooled EGR exhaust gas recirculation system to meet the city's environmental protection requirements.

High-end cut-in, strive for a full range of full-scale solution providers

As with other joint ventures, Shang Feihong has been focusing on the high-end high-power engine market since the products were just listed in 2009. However, with the continuous upgrading of domestic engine technology and emission standards, as well as the progress of localization, Shang Feihong hopes to use its own strength and advantages to penetrate a broader market.

Yang Hanlin said: Shang Feihong's innovation is not only reflected in products and technologies, but also reflected in the market operation. Through the unremitting efforts of all employees of the company, the product quality stability and cost control have reached a higher level, and the product's cost performance has been further improved. At present, with the exception of the original high-end products, it is fully capable of entering the mainstream market. It is understood that after more than one year's efforts, the CURSOR9 engine has reached a high localization rate; with the successful localization experience of CURSOR9, the localization process of the NEF series will be significantly accelerated.

It is understood that Shang Feihong's products are currently serving customers of SAIC and Fiat Group. While supporting the customers in the group, Shang Feihong is also actively expanding the group's external market to achieve economies of scale and enhance the competitiveness of the company. Yang Hanlin told reporters: “We want to change the concept that users believe that the products of the joint venture are expensive. Although we have a high starting point, we hope to provide domestic customers with cost-effective products and emphasize the value of the engine to users through effective localization. The ability to do full-range, all-around power solution provider."

For the current large-emission engines (11~13 L) that are continuously introduced by domestic engine companies, Yang Hanlin believes that large displacement is the future development trend, but 8-10 L machines are still the mainstream of the market at this stage. Moreover, with the continuous increase of power, the engines with displacements of 9 L and 11 L are better than the previous 10 L and 12 L. At present, 8-10 L machines have room for improvement in terms of torque and power. It is understood that the Philippine Red’s CURSOR9 engine has significantly increased power and torque through the use of the intake system of the FPT turbocharged intercooling technology and the third generation of BOSCH's heavy-duty high pressure common rail fuel injection technology.

High quality, high performance gains the initiative

In recent years, the market for commercial vehicle engines in China has been fiercely competitive. In terms of high-power engines, not only joint ventures such as Shanghai Hino, Xi'an Cummins, etc., but also Yuchai, Weichai, Xichai, etc. have also added new projects. In terms of light engines, thanks to the boom in the light truck market, major engine companies have accelerated the launch of light-engine projects. Foton has established a joint venture with Cummins and Zhaochao has introduced international engine technology.

In China's fiercely competitive commercial vehicle engine market, Shang Fei Hong is still a cutting-edge industry. Then, in the competitive environment with strong players, how does Shang Feihong see itself and its rivals?

Yang Hanlin is quite confident: “The Shangfei Red Products adopt the route that extends from the country V, which is in line with the strong regional characteristics of the Chinese market and the great differences in engine requirements. Unlike most domestic engine companies, they are from the State II. Upgrading the engine gradually, Shang Feihong is using the National V Platform to provide domestic III products for domestic enterprises. The advantage of this is that when the emission standard of the vehicle is upgraded, the main configuration need not be changed too much, as long as it is properly optimized.”

In fact, in addition to the high quality and high performance of the product itself, Yang Hanlin is more proud of the advanced production equipment and manufacturing processes and logistics concepts. According to reports, the entire production and management concept of Shang Fei Hong is exactly the same as that of the European factory. It adopts the world's most advanced production equipment and all production lines use flexible design. At the same time, the company is also actively promoting the production concept of “world-class advanced manufacturing”, not only to produce high-quality products, but also to reduce the waste of resources in the manufacturing process and to achieve a true sense of energy-saving emission reduction.

Drawing on the successful cases of many joint venture companies of SAIC and Yang Hanlin's management experience in Shanghai Hino, he told reporters: "The joint venture needs a process of mutual integration. It can't rush to rapid market expansion, but should adopt a steady development strategy. Shanghai Hino has done a relatively successful job in this area and Shang Feihong will also adopt this strategy. Now that Shang Feihong has completed product introduction, at this stage, with the introduction of CURSOR9, it will reach 10,000 units in 2010. With medium and The gradual promotion of light products will win 30,000 units in 2011 and 100,000 units in the 12th five-year period.”

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