Changhe Automobile Joins Chang'an Group to Bring New Life to Create a Million Micro-vehicle Base
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It is learned from Changhe Company that the Changhe Automobile after joining the Changan Group in China has rejuvenated. Under the influence of Chang'an Group's strong product research and development technology, advanced management concepts, and a broad corporate platform, Changhe Automobile has made good progress in sales, especially in the second half of 2010, including Liana A+ and Freda Extended Edition. A variety of new cars have been put into the market one after another, which has contributed to the market sales of Changhe Automotive. It is expected that in the next 3-5 years, Changhe Automotive will have a chance to develop rapidly and eventually achieve its goal of producing and selling 1 million vehicles in 2020.
According to the new plan announced by Xu Liuping, president of China Changan Automobile Group, it will reach 5 million units by 2020. Changhe Automobile will also achieve the goal of 1 million vehicles, that is, by 2020, the production and sales of the Changhe brand will reach a scale of 1 million, accounting for 1/5 of China Chang'an. In this regard, Changhe Automotive will first adjust its product structure. In terms of product structure, the positioning of Changhe Automotive Micro-Vehicles has been retained. The current mini-vehicles such as Freda, Big Dipper, and Langdi, as well as the brands that entered the A-Class Liana, have all been sorted out under the plan of China Changan Automobile Group, and have adjusted their product attributes.
Followed by the combing of manufacturing and production scale. At present, Changhe Auto is divided into three major regions in China and spans two provinces. There are Jingdezhen and Jiujiang in Jiangxi, and Hefei in Anhui. The output of the three bases is only 260,000, which cannot support the development of the Changhe brand. According to the unified plan of the China Changan Automobile Group, these three bases have respectively completed the development plan for 2015. At present, the scale of the first step of the Jingdezhen base is starting from 100,000 units to 200,000 units. The second step Anhui Hefei's base was built on the scale of 500,000 commercial vehicles, and the first phase of the 200,000 production line has begun construction. At the same time, the expansion of 100,000 units of vehicles and engines at Jiujiang Base is also under planning. The scale of 15,000 units of engines in the first phase will be expanded to 150,000 units.
Third, adjustments were made in the management system and the workforce. Through the connection with Chongqing Chang'an, the advanced management methods and management concepts of Chongqing Chang'an were introduced, and employees were upgraded and educated with standardized and large-scale business capabilities, which improved their employees' professional quality and experience.