From June 26 to June 29, 2015, the 2015 Haixi Automobile Expo with the theme of “low-carbon, beautiful, and car life” was grandly opened at the Xiamen International Convention and Exhibition Center. As the world’s ninth-largest tire manufacturer and the first tire brand in the two sides of the Taiwan Straits, Zhengxin Tire, which focuses on the brand strategy of “focusing on China Road”, combines local coastal features with high-end tires and other products, and is present at Zhengxin Xiamen Group. Under the witness of Chairman Chen Xiuxiong, Zhengxin Tire's new official website was officially upgraded to provide a new look for tire product inquiries, online shop inquiries, tire selection guides and other services.

Zhengxin Xiamen Group Chairman Chen Xiuxiong (second from right) visits Zhengxin Tire Booth

At the Hercynian Automobile Expo, the reporter saw that Zhengxin Tire appeared in luxury special appearances, exhibited products such as PK01, CS800, and CS912, and introduced the functional advantages of the main tire R7 through an interactive advertising screen. + Tire "moved to the exhibition site, online and offline interactive experience, Xiamen regional Zhengxin tire dealer network will be linked to live activities and offline stores, customers can receive online vouchers online experience. In addition, on-site guests can receive exquisite gifts or service vouchers by photographing with the mascot image of the power boy and forwarding the circle of friends. At the same time, the entire exhibition site, set up a tire section display, safety tire survey questionnaires for the participants to popularize safe tire knowledge.

Zhengxin Tire Booth

“Unexpectedly, we have so many knowledge of the tires on our cars!” In Zhengxin Tire Showroom, we saw a tire scenario with the theme of “rain-and-rain”. One exhibitor said that after seeing the entire exhibition, you will see positive tires. Not only the high-end atmosphere of the exhibition hall, especially the characteristics of wet areas along the coast of Xiamen, but also the tires such as PK01 exhibited in terms of drainage, etc. were taken into consideration and were very intimate. He believes that Zhengxin Tire's philosophy of focusing on China Road and understanding Chinese consumers and providing individualized fit tires in different regions and driving environments is worth praising.

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