Recently, the China Association of Automobile Manufacturers released data. In April this year, a total of 1,668,800 passenger cars were sold by domestic automakers, an increase of 3.72% year-on-year. The growth rate of China's automobile production and sales continued to slow down, and the production and sales of multi-function passenger cars surged in the opposite direction. China's own-brand vehicles are relying on SUVs to regain lost market share. Zhong Shi, an analyst in the automotive industry, said that the vision of self-owned brand auto makers should also be long-term, and cannot rely on a certain model to support the overall situation. To achieve breakthrough in independent brands, in addition to technological upgrading, independent brands should also pay attention to "differentiated" competition strategies.

Passenger car sales decreased in April compared with last month, and the year-on-year growth rate decreased. Compared with the same period of last year, production and sales increased by 5.2% and 3.7%, respectively, and the growth rate dropped by 6.1 and 7.9 percentage points respectively. Among them, the sales of sedans were 932,200, a year-on-year decrease of 9.63%; the sales of cross-type passenger cars were 108,200, a year-on-year decrease of 16.80%. However, the sales of sport utility vehicles (SUVs) totaled 466,600 units, an increase of 48.49% year-on-year; the sales of multi-function passenger vehicles (MPVs) reached 167,700 units, a year-on-year increase of 22.15%.

In April, China's branded passenger vehicles sold a total of 686,400 vehicles, a year-on-year increase of 14.3%, accounting for 41.13% of the total passenger vehicle sales, and the market share increased by 3.81 percentage points over the same period of last year. Due to strong sales of SUVs, the market share of Chinese branded passenger vehicles for the fourth consecutive month was higher than that of the same period of last year. The data showed that in April China branded SUVs sold a total of 238,800 units, a year-on-year increase of 91.2%, and the market share increased by 11.5 over the same period of last year. percentage point.

In addition, China Automobile Association announced the production and sales data for the period from January to April: passenger car sales growth slightly slowed down compared to the first quarter, passenger car production and sales were completed 7,067,700 units and 6,973,900 units respectively, an increase of 9.4% over the same period last year and 7.7%, an increase of 0.4% and 2.8 percentage points respectively.

The market share of China's branded passenger vehicles still maintained a steady growth. In the first four months, a total of 2,979,700 vehicles were sold, a year-on-year increase of 19.47%, accounting for 42.73% of the total passenger car sales, and the occupancy rate increased by 4.22 percentage points over the same period of last year. This was attributed to the Chinese brand SUV: the first four months of sales reached 966,800 units, an increase of 103.9% year-on-year, and the market share increased by 14.9 percentage points to 55.1%. At the same time, the sales volume of the Chinese brand MPV reached 671,900 units in the first four months, a year-on-year increase. 24.7%, market share rose to 89.6%. Even so, the market for Chinese branded cars is the same as that of the entire car, and the decline rate is also higher than the decline of the overall car.

The data also shows that from January to April, the top ten SUV sales, China's own brand occupy 8 seats, the Great Wall Haval H6, Ruifeng S3, Changan CS35, Beijing Automotive Magic Speed ​​and other models are among them.

The Deputy Secretary-General of China Automobile Association, Jian Jianhua, believes that China's SUV models will maintain a high growth rate within 5 to 8 years. In the first quarter of this year, China's auto sales reached 6.153 million units, a year-on-year increase of only 3.9%, and the growth rate has significantly declined. However, the market for SUVs has maintained a growth rate of up to 48.48%. Shi Jianhua expects that SUV sales this year will reach 5.1 million vehicles, a growth rate of 25%, far higher than the 8% growth rate predicted by passenger vehicles.

Zhong Shi, an analyst in the automotive industry, said that now SUV models are an upsurge that really boosts sales. However, every model will have a peak period. During this period, car companies have poured in. Once the peak period has passed, the Blue Ocean will become the Red Sea. Therefore, the eyes of self-owned brand auto makers should also have a long-term perspective and cannot rely on a certain model to support the overall situation. To achieve breakthrough in independent brands, in addition to technological upgrading, independent brands should also pay attention to "differentiated" competition strategies.