Wechao wading vehicle manufacturing puts out a new car for one year
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In the last week of 2013, Weichai released its first light-car brand, Yingzhi, in Beijing. The general manager of Weichai Automobile, Ye Qing, revealed that in the future, Weichai will focus on the light-duty vehicle business, including passenger cars and light commercial vehicles. At least one new vehicle will be launched each year, but Weichai will not consider producing cars for the past three years. The strategic plan for large-scale entry into the entire vehicle production highlights Weichai's dream of building a car. How the former engine giants realized their dreams, this reporter will acquire the qualifications of vehicle production from Weichai, the product layout, sales network construction, and production bases and R&D. The manufacturing team recruits secrets to open up the dream of making firewood.
Jia Chuan acquisition obtained production qualification <br> <br> Weichai car party secretary, deputy general manager Han Lisheng told reporters, Weichai Group seeking to vehicle production for a long time, to get the car in 2009 through the acquisition of the Yangtze River in Chongqing Jialing (referred Jia Chuan) With production qualification, Weichai has obtained production qualifications for M1, M2, M3, N1, N2 and N3 series models, including light commercial vehicles, SUVs, and MPVs. It is reported that Kagawa's predecessor was the Chongqing Yuzhou Automobile General Plant, which was founded in 1956. Afterwards, Chongqing Chuanjiang Vehicle Manufacturing Co., Ltd. and Jialing Special Equipment Co., Ltd. jointly established the Chongqing Jialing Chuanjiang Automobile.
Weichai's acquisition of Kagawa is not an easy one. According to informed sources, Weichai West Development Co., Ltd. acquired 80% of Jiachuan's shares in 2009. After a period of improved work such as asset grooming and personnel adjustment, Weichai increased capital in 2011 to realize full-scale mergers and acquisitions.
Due to the relatively small scale of the original plant and equipment, Weichai has constructed another new production base in Chongqing Shuangfu New District, Jiangjin, with more than 1,300 mu. In preparation for the construction of the new factory, Weichai invited Ye Ziqing who had 15 years of R&D management experience in the United States to join. Ye Ziqing's team began preparations for the development of a new vehicle for Weichai. After that, several senior executives from Changan, Futian and other automobile companies joined Weichai. .
Weichai temporarily <br> <br> car production car in Chongqing Weichai new production base in a total investment of more than 5 billion yuan, the total capacity planned annual output of 300,000, a capacity planning 100,000, will be completed early this year Put into use. According to Weichai's strategic plan, Weichai will produce SUVs, MPVs, pickup trucks, and light commercial vehicles. The person in charge of the Weichai auto R&D team told reporters that the production ratio of each model is uncertain, and that the road to building Weichai vehicles in the future will resemble the complex of Futian and the Great Wall.
Regarding whether Weichai planned the production of cars, Yeh Qing revealed that Weichai Motors hopes to implement a differentiated market strategy. This year, small SUVs will be introduced first, and MPVs and pickups will also be launched in succession. Car production has not been considered for three years. Informed sources disclosed that Weichai does not produce cars. The main reasons for this include the fierce competition in the car market. Weichai currently does not want to enter this market. At the same time, the most important thing is that the production qualification obtained from Weichai's acquisition of Kagawa does not include cars.
The first batch of 4S stores is expected to open in the middle of the year, “China’s third-tier cities are the main market, and Weichai will adopt a variety of modes including 4S stores to quickly deploy the network.†Xie Fenggao, General Manager of Weichai Automotive Marketing Co., Ltd. introduced, Weichai Automobile is a flat “1+X†model led by prefecture-level cities in terms of market expansion. Channel development is focused on “3+5+7†key markets, including three core markets in Shandong, Chongqing and Sichuan. Five key markets are Hebei, Henan, Jiangsu, Guangzhou and Yunnan.
The reporter learned from Weichai Automobile that there are currently dozens of 4S stores in both Shandong and Sichuan. The original model of Weichai originally planned at the Beijing Auto Show will be postponed to the middle of the year. With the launch of new cars, the first 4S stores in Weichai are expected to open simultaneously.