The issuance of the "Opinions of the State Council on Promoting Sound and Rapid Development of Agricultural Mechanization and Agricultural Machinery Industry" (hereinafter referred to as "opinion") is a programmatic document for the development of agricultural mechanization and agricultural machinery industry in the next 10 years. It is also the development of China's agricultural mechanization and agricultural machinery industry. It will have a far-reaching impact.

"Opinions" through "Focus" and "Increase", namely: Focusing on promoting technological innovation, organizational innovation, and institutional innovation, focusing on promoting coordinated development of farm machinery, agronomy, and agricultural management, and making efforts to strengthen the construction of a socialized service system for agricultural machinery. Efforts will be made to increase the innovation capability and manufacturing level of the agricultural machinery industry and further increase policy support. To build a work focus and grand blueprint for promoting agricultural mechanization and the sound and rapid development of the agricultural machinery industry. It indicates that China's agricultural mechanization and agricultural machinery industry will enter the fast lane and usher in a new period of opportunity. Through the connotation of "opinions", the author believes that there will be four major guiding roles for the agricultural machinery market.

First, guide the regional demand direction. The “Opinions” comprehensively expounded the direction of the development of China’s agricultural machinery according to the region, and also determined the direction of changes in the demand for agricultural machinery in China. First of all, in the northeast region, the Xinjiang cotton region and the southern China sugarcane region, we will focus on the development of large-horsepower, high-performance agricultural machinery, breaking through the bottleneck of the sugarcane harvest mechanization. It indicates that high-powered tractors, large-scale cotton pickers, and high-tech sugar cane harvesters in these regions will enter a period of rapid development. Secondly, in the Huang-Huai-Hai area, efforts were made to increase the level of corn harvesters and gradually realize full mechanization of corn production; to increase the demonstration and promotion of peanut harvest mechanization and expand the area of ​​peanut harvester. It indicates that the corn and peanut harvesting machinery market in the region will achieve rapid development in the coming period. Thirdly, accelerating the full mechanization of rice production in the middle and lower reaches of the Yangtze River; actively developing rape cultivation and mechanization of harvesting will lead to rapid growth in market demand. Finally, the promotion of lightweight, durable, low-cost medium and small-sized farming and plant protection machinery, water-saving irrigation, and small-scale drought-resistant equipment in the southern hilly and mountainous regions has determined that the region will become a small-scale agricultural machine. In short, only when manufacturers deeply understand the spirit of the document can they seize market opportunities, seize market opportunities, and promote the coordinated development of production, R&D, marketing, and national policies.

Second, the agricultural machinery industry and circulation enterprises will accelerate the pace of concentration. Based on agricultural machinery manufacturing enterprises, "opinions" encourage the strategic restructuring of agricultural machinery manufacturing enterprises, accelerate the process of grouping and intensification, and form a number of large-scale enterprise groups and industrial clusters with advanced manufacturing levels and strong competitiveness. Based on circulation enterprises, the "opinions" proposed the development of chain operations, the cultivation of a large number of large-scale agricultural circulation enterprises, branded agricultural machinery stores and regional agricultural machinery markets with wide radiation and good service quality. "Opinions" also encourage SMEs to take a professional, scientific and technological development path and improve the competitiveness of enterprises.

Third, the new body of market demand will form. The "opinions" proposed to innovate the organizational form of agricultural mechanization services, vigorously develop professional cooperatives for agricultural machinery, nurture and develop a number of demonstration agricultural cooperatives with complete facilities, complete functions and distinctive features, and promote the popularization and application of large-scale, compound-type, high-performance agricultural machines and advanced agricultural technologies. , continue to do a good job cross-regional agricultural operations. It was decided that the agricultural machinery service organization will develop rapidly and further rise to the main demand of the market. Fourth, changes in the circulation sector will accelerate. The “Opinions” proposes strategic plans for constructing a new type of agricultural machinery market system, such as a branded marketing network for agricultural machinery manufacturing enterprises and a sales network for specialized agricultural machinery distribution companies, and emphasizes the implementation of the branded engineering of agricultural machinery distribution services. , Optimize the market layout, achieve the purpose of improving the circulation efficiency of agricultural machinery products, and improving service capabilities, maintenance capabilities and service quality, and bring opportunities for the transformation of the agricultural machinery circulation field.

In short, the content of the "opinions" is broad and profound, concrete and comprehensive, and sounds the assembly number for the sound and rapid development of agricultural mechanization and agricultural machinery industry. Agricultural machinery manufacturing and distribution companies must seize the opportunity, advance with the times, control the overall situation, and fully realize the goals set forth in the "opinions" and work hard for a better tomorrow!