Industry insiders expect global detergent consumption growth to maintain its GDP growth rate in 2012, especially in emerging markets such as China, Eastern Europe and India, which will continue to see strong growth, while Western Europe and North America are expected to maintain slow growth.

According to Eric Stouder, general manager of Sasol's organics business in South Africa, detergent consumption in developed regions is expected to grow at 0% to 2.5%, while growth in developing regions will exceed 5%. The differentiation of specialty products and products will continue to be the top priority for soap and detergent manufacturers in 2012, which is to provide customers with products at reasonable prices and with better performance. According to IHS Chemical Consulting, the global market for surfactants reached 11 million to 12 million tons in 2011, with a market value of approximately US$25 billion. Western Europe and North America accounted for the largest market share, nearly 48%, followed by China, and at 8%. about.

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