Less than a week, 2014 is about to pass. Looking back, what did you think of the Chinese car this year? Is it a "N consecutive drop"? Is the "I cry, wolf laugh" on the sales ranking? Is a slightly sad person coming and going? Or is the emerging media e-commerce platform rookie turned out? Through this small inventory below, I hope to help you sort out your thoughts.
Hangzhou Limit: The epitome of China's auto purchase city at 7 pm on March 25, Hangzhou announced that it will implement motor vehicle licenses from 0:00 on the next day, becoming the sixth domestic implementation after Beijing, Guiyang, Shanghai, Guangzhou and Tianjin. The city where cars are restricted. At the same time, from May 5th, Hangzhou is limited by the tail number of the vehicle. ""Local tyrants bought 125 micro-faced plaques" "The major 4S stores greeted the public and snapped up" "A car owner bought a 4S shop" "Limited cards used second-hand car dealers to jump off the building" and so on News is constantly appearing.
After the "pain" of the restricted purchase, the 4S shop in Hangzhou began to slowly recover. Under the leadership of luxury brands and used car business, some dealers completed the task of 70% or 80%, but "the bleak operation has become the norm." "The insiders said that the "good times" of the past are gone.
A phenomenon of “shared” restrictions on cities has also begun to “spread” in Hangzhou, which is because citizens need to spend a lot of money (or more time) to get a license, which will stimulate them to buy high-end brand cars, local brands. Market share has also been further squeezed.
Due to the impact of the “one-night limit” in Hangzhou and the negative public opinion that followed, many “potentially-limited cities” in China have exposed rumors of purchase restrictions, and even triggered a “catch of car” panic, which also allowed The government is more cautious in making decisions about such policies. The most recent example is that Jiangsu Province clearly stipulates that “the measures taken to control the possession of motor vehicles in all parts of Jiangsu Province should publicly solicit opinions from the public, be reviewed by the Standing Committee of the people's congress at the same level, and announce to the public 30 days before the implementation. ."
What is the "cause" caused by zero ratio? Automobile anti-monopoly is far from over. On June 10, the Ministry of Commerce officially announced that it will investigate potential monopolistic behaviors in the domestic auto market. Two months later (August), the “penalty blade” began to fall: four BMWs in Wuhan, Hubei. The dealer was fined 1.62 million yuan; 12 parts or bearing companies such as Japan Seiko were fined a total of 1.24 billion yuan; FAW-Volkswagen was fined 2.4858 billion yuan, and 8 Audi dealers such as Hubei Dingjie were fined a total of 29.96 million yuan; Chrysler Corporation was fined 31.68 million yuan, and its three dealers were also fined a total of 2,142,100 yuan...
The "fuse" that triggered this series of big "penalties" can be traced back to the "Research Results of the Zero Ratio Coefficient of Common Domestic Models" issued by the China Insurance Industry Association and the China Automobile Maintenance Association in early April, which exposed many imported cars. The situation of zero ratio is too high, and pointed out that there is an amazing profit in the maintenance of automobiles. Due to the fact that the majority of domestic auto companies are the only regular import channels, the total dealers have absolute control over the price, which results in the price of some imported cars and parts being several times that of the same model overseas.
US cars are banned from parallel imports and then become a mystery?
At the end of August 2014, the Shanghai Municipal Government announced that it will promote the “parallel import of cars” policy pilot in the Pilot Free Trade Zone. The Shanghai Free Trade Zone will provide after-sales guarantee for parallel imported cars. In the future, parallel imported cars will also enjoy “three guarantees” and other after-sales services. service.
On November 6th, the “Several Opinions of the General Office of the State Council on Strengthening Imports” published by the Chinese Government Network mentioned “to step up the pilot project of parallel import of automobiles in the Shanghai Free Trade Zone”, which is generally regarded as parallel imports. The car policy has been supported by the national government, and the introduction and implementation of the policy seems to be only a matter of time.
However, the plan cannot keep up with the changes. With the fluctuation of policies, the development prospects of the parallel imported car market are still confusing.
On the afternoon of December 16, the Ministry of Commerce entrusted the China Automobile Dealers Association to hold a “Brand Management Approach (hereinafter referred to as the “Measures”) Revision Symposium in Beijing. It was found that the new “Measures” still stipulates that “no sales in the name of selling cars” Vehicles that have been registered or used inside and outside the country". This means that the ban on the "secondary sales" of imported cars in the Chinese market will adversely affect the development of parallel import business, especially for American cars.
According to the laws of the United States, all vehicles are tax-paid and registered after leaving the factory. According to the "Measures" draft, the US-standard cars currently sold in the Chinese market have become "second-hand new cars", which means that new The "Measures" exclude American cars.
Car e-commerce is surging?
During the "Double 11" period this year, in addition to physical car manufacturers, major car portals such as the car network, car homes, etc. are also on the Internet express train in the e-commerce field plus code. There is no doubt that the car has become the next new entry into the Internet.
According to the public data, the total number of orders confirmed by the “Double 11” car home was 37,117 units, the total volume of car purchases was 2,488, and the total number of orders for the car was 532,331, of which the volume confirmed on the same day was 15796. The number of orders for the entire "Double 11" car carnival during Tmall was 50,700. In addition, Chexun.com also announced that it will complete a total of 135 auto orders from November 8 to 11, with a transaction volume of 20 million yuan.
At present, car companies sell cars on the Internet mainly by self-built e-commerce platform, cooperation with professional car website e-commerce platform, through the Tesco, Jingdong and other e-commerce platform to open the store three modes, and with the "full purchase car" When the new model was born, car e-commerce began to be more than just simple functions such as “getting customers” and promotions.
It is worth mentioning that the vehicle e-commerce is only a part of the automotive e-commerce field, and the exhibition is relatively mature. In fact, it is in the automotive aftermarket. According to the latest statistics of the China Automobile Dealers Association, the scale of China's narrow auto aftermarket has exceeded 700 billion yuan, and will exceed 1 trillion yuan in five years. In the next ten years, it will surpass the United States and become the world's largest market.
In this context, the development model of the post-market has become more diversified, and the Internet and e-commerce have also quietly penetrated in this field. In addition to the e-commerce exploration of traditional enterprises, the car maintenance, car safety, e maintenance, Entrepreneurial platforms represented by companies such as car ants have emerged in recent years, and many companies have already won the favor of capital. Among them, the car-free network has even been chased by 16 international big-name VC/PE.
Is the car rental industry “blue ocean” or “pit”?
On November 18th, a car rental was successfully listed on the New York Stock Exchange. The issue price was US$12 and the stock code was “EHIC”, which means that China’s first car rental company to land in the US stock market was born. Just two months ago, on September 19th, the “giant” of China’s car rental industry – Shenzhou Car Rental, landed in Hong Kong stocks.
In fact, the domestic car rental market has been regarded as a new investment “blue ocean”. The data shows that the overall size of the Chinese car rental market in the past five years has increased from 9 billion yuan in 2008 to 34 billion yuan. Roland Berger expects that by 2018, the market size of China's car rental market will reach 65 billion yuan.
In line with the trend of the Internet era, online car rental has been outstanding in the car rental field. In 2013, the online car rental market in China reached 3.42 billion yuan, a year-on-year increase of 69.5%. It is expected that the online revenue growth rate will be higher than 20% in the next four years.
Such a huge potential market, together with a careful construction in the O2O field, allows investors who focus on growth to see the opportunity. The profit-seeking sense of capital and the strength of business cooperation and mutual wins have attracted shareholders such as Ctrip and Enterprise Holdings, but most of the capital has become more interested in P2P car rental.
In the middle of this year, after the car rental and PP rental car completed 5 million US dollars and 10 million US dollars of A round financing, in November this year, PP car rental once again announced the completion of 60 million US dollars of B round financing, and the car rental car is not willing to show weakness, once again completed 3000 Ten thousand dollars of A round of financing.
Dongfeng Motor's 800 million Euro shares in PSA
On March 26, Dongfeng Motor Group officially took a stake in the Peugeot Citroen Group, which invested a total of 800 million euros and became the largest shareholder. At the same time, the two parties signed a “Global Strategic Alliance Cooperation Agreement” in Beijing, which will deepen global cooperation in international business, product and technology collaboration, procurement and supplier system synergy. This is one of the few big ones in China’s car companies to “go out”.
On October 30, Shenlong Company and PSA Peugeot Citroé¾™n Group (PSA) formally signed a cooperation agreement for the general distribution (China) Peugeot and Citroen imported cars. According to the agreement, from January 1, 2015, Shenlong Automobile Co., Ltd. will become the exclusive import distributor of PSA Peugeot Citroen Group Peugeot brand and Citroen brand passenger cars in China.
This means that PSA's imported car business in China (excluding DS) will be transferred to Shenlong Motor Company. According to the plan, in 2015, four imported models of Peugeot 4008, Peugeot RCZ, Citroen C4 Aircross and Citroen New C4 PICASSO will be sold at Dongfeng Citroen (Weibo) and Dongfeng Peugeot outlets.
Private car 6 years exemption from "fired used car"?
According to the "Opinions of the Ministry of Public Security and the General Administration of Quality Supervision, Inspection and Quarantine on Strengthening and Improving the Inspection of Motor Vehicles", starting from September 1, trials of non-operating cars will be exempted from inspection within 6 years; no inspection agencies may be designated to promote annual inspections of motor vehicles in different places, etc. 18 items A new policy on annual inspection of automobiles was officially introduced.
The most important point in the new policy is that new cars purchased from September 1, 2014 will be eligible for a six-year “exemption” policy. As soon as this policy was introduced, many consumers applauded. The regulations on the conditions of employees in strict inspection institutions, the prohibition of government departments to open inspection agencies, and the regulation of motor vehicle inspection procedures further standardize the fairness and transparency of the automobile inspection system.
In addition, the regulations on promoting remote inspection of motor vehicles, simplifying inspection work procedures, facilitating measures for innovative inspection work, and improving the network supervision platform for inspection organizations have gradually made the complex system of annual inspection more convenient and humanized.
The fuel consumption limit allows the independent brand "Alexander"
On September 25, the Ministry of Industry and Information Technology, the Ministry of Development and Reform, the Ministry of Commerce, the General Administration of Customs and the General Administration of Quality Supervision, Inspection and Quarantine jointly issued an announcement on the accounting of the average fuel consumption of Chinese passenger vehicle companies in 2013, including FAW, Huatai and Beiqi. The average fuel consumption of Chinese passenger car companies is not up to standard; the average fuel consumption of 13 imported passenger car companies such as Chrysler China, GM China, and Nissan China is not up to standard.
In order to urge the realization that the average fuel consumption of passenger cars produced in China will fall to 6.9 liters/100 kilometers by 2015 and further down to 5.0 liters/100 kilometers in 2020, the Ministry of Industry and Information Technology has also identified a series of Punishment measures, including public notification, suspension of new car declarations and cessation of new capacity approvals, show the determination of the relevant departments.
Due to the hot sales of SUVs and large-displacement models in recent years, the average fuel consumption of many imported car companies failed to meet the standard. For the self-owned brands, although most of them used to be small-displacement models in the past, they were slower in the application and research and development of energy-saving technologies, and also caused the current situation that the fuel consumption was not up to standard. Under the background of difficult product structure adjustment, independent brands such as GAC, Lifan, Beiqi and SAIC have increased their investment in new energy vehicles.
The new "Automobile Sales Management Measures" will be released on December 16th. The Ministry of Commerce entrusted the China Automobile Dealers Association to hold a "Brand Management Measures Revision Symposium" in Beijing, and implemented the new "Automobile Sales Management Measures" in 2015 (hereinafter referred to as The "Measures" were discussed. It is reported that the final version of the "Measures" (draft for comment) is expected to be formally implemented at the beginning of next year after revision.

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