"Dangery Beach" and "Simply": A Perspective of China's Truck Market


In the first quarter of 2015, the sales season of the traditional truck market did not come as expected. Sales of heavy trucks, medium-sized cards, light trucks, and micro cards oscillated ahead and did not “go all the way”. According to the data from the China Automobile Association, from January to March 2015, the production and sales of trucks were 785,500 and 714,700, respectively, down 21.75% and 22.66% year-on-year. In the face of danger, the major manufacturers either wait and see the changes, or the sword will go on a biased front, thinking about the development of a “one-stroke winning” “simply” become the top priority for enterprises!

Faced with rapids: Inevitable advances and failures

In the first 10 years of this century, the national economy and the people’s living standards have rapidly increased, and the demand for the transportation industry has been increasing in all walks of life. In particular, the rapid development of the construction industry has driven the development of the road transport industry.

At the same time, the central and local governments at all levels have formulated a series of preferential policies to gradually increase the infrastructure investment in the transportation industry and improve the level of technical equipment. As an important means of transportation for transport industry, trucks have ushered in the rapid development of gold. era. The annual truck production in China has rapidly increased from tens of thousands to one million vehicles, and the truck industry has entered its peak period.

Then, in the last five years, as the overall domestic economy stabilized and GDP growth is expected to be adjusted back, the truck market has also experienced a period of slow growth from the golden period of development. What is even worse is the fact that the influx of foreign brands has brought new technologies, new features, and innovative product concepts, which have also brought a huge impact on the domestic truck market, affecting the pattern of the domestic truck industry.

However, facing the increasingly serious environmental problems in China, the truck industry has been forced to put on the label of being “governance”. The state advocates the automotive industry to take the road of "low carbon, environmental protection, energy conservation and emission reduction" sustainable development. China's trucks have ushered in a period of major transformation in vehicle emissions, and due to the implementation of the emission standards of the country's three countries to four countries, many vehicles that do not meet the emission standards are lagging behind. Faced with the implementation of a series of measures, the Chinese truck industry has been forced to enter a tense restructuring stage.

Asked for a smooth journey: In the future of Chichuang, Chinese trucks usher in a "curve overtaking" opportunity period

The market is a "double-edged sword." Challenges will inevitably contain unlimited opportunities for development. The fluctuating law of development in China's truck market currently determines that auto companies must look for ways to meet the needs of the market.

Adhere to independent innovation and technology, R & D process, new product concepts, and gradually shape the brand's high-end line in the domestic truck trend, narrow the gap with the international advanced level, let the company, let the brand, make the product stand out, so as to win the market. Therefore, high-end commercial vehicles with high-tech, international, new materials, lightweight, digital, intelligent, comfortable, functional diversification, passenger car interiors, and humanized labels have begun to compete for development. In strategic planning, a new development path is opened up.

  


At present, many independent truck brands have begun to lay out and act. In December 2014, Yunnan Shijun Group released a new brand of commercial vehicle, PROJEN, which unveiled two new products, the PROJEN heavy-duty truck and the PROJEN light truck. The PROJEN Heavy Duty Truck is a heavy-duty truck-type interior trim for the first time to use 3D printing technology in the industry. At the same time, the platinum Chun brand will also introduce car networking technology to provide truck solutions. It is not difficult to imagine that this brand new definition of the truck brand will definitely give the user a more comfortable and more modern driving experience, and will become a cutting edge for the truck market.


Looking for market opportunities, truck companies must not only have independent innovation and technology, R&D processes, new product concepts, and high-end lines, but also cater to market development trends and meet the needs of the majority of car owners. This is the only way for truck brands in China to survive. With the rapid rise of the Internet and the Internet of Things, the development of truck networking has also been called by the times. Fortunately, we have noticed that the word "truck car networking" is being continuously discussed!



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