At the beginning of the year, the selection results of the individual champion champions of manufacturing industries organized by the Ministry of Industry and Information Technology and the China Industrial Economics Federation were publicized. Seven companies in Jiangsu Province were selected and ranked second in the country. Among these, there is an enterprise and the company's products are particularly attractive.

Ten years ago, domestic rotary drilling rigs had a market share of less than 5% in the domestic market, and the market was monopolized by foreign brands. Nowadays, domestically-made rotary drilling rigs represented by this company achieve gorgeous “counterattack” and not only win. The domestic market has even opened up an exciting start to foreign markets. Nowadays, in the country, you are hardly able to see imported rotary drilling rigs. However, when you go abroad, it is not difficult for you to find this brand, XCMG. Currently, Xugong Rotary Drilling Rig has the largest domestic market share and the second largest in the world. Continuously refreshed with another record, such as the domestic export of the largest tonnage self-made chassis rotary drilling rig XR460D sold to Cambodia, the world's largest tonnage self-made chassis rotary drilling rig XR550D highlights the strength of large country heavy equipment, Turkey's market share ranked first , The XTC80/55 double-slot milling machine developed based on the accumulation of rotary drilling rig technology has shaken the monopoly position of foreign brands...

Its story maps the dreams of Chinese brands who are brave, hardworking, and willing to ascend to the top.

Decoding country's top player - XCMG's single champion

Dreaming in the name of “heavy device”

In the Spring Festival of 2014, Zhang Quanbo, Xuchang rotary drilling rig product supervisor is sitting on the high-speed rail home. Looking at the scenery passing by the window, Zhang Quanbo thought very much. Two years ago, he worked as a technical supporter during the construction of this high-speed rail line, and he personally drilled pile holes by operating his own favorite rotary drilling rig. Riding on a high-speed rail, his time from Xuzhou, Jiangsu to Jilin, Jilin was shortened by more than a dozen hours.

Rotary Drilling Rig A construction machine suitable for forming holes in building foundation projects. Can be widely used in municipal construction, highway bridges, high-rise buildings and other infrastructure construction projects, is an indispensable machinery for high-speed rail, highways, bridges. As early as in 1998, XCMG set its sights on such basic engineering construction and construction equipment, and was also the first domestic manufacturer to independently develop and produce rotary drilling rigs. At the time, rotary drilling rigs belonged to a new category of construction machinery, and the market was monopolized by foreign brands. It also belongs to Xugong's "edge product."

Back in 2002, the Qinghai-Tibet Railway was in full swing. This is the highest plateau railway in the world with the longest distance on the frozen earth and is one of the four major projects in the new century in China. Among the many busy foreign brands of basic construction machinery, the figure of a domestically-made rotary drilling rig is quite lonely. This is the first time that the Xugong KHU2000 rotary drilling rig has participated in major domestic engineering projects, overcoming thousands of miles of permafrost, high cold, and oxygen deficiency. The environment has taken off in the industry. That is, in this project, the premise of domestic rotary drilling rigs and foreign equipment competing on the same stage opened.

Big countries have heavy equipment. After the founding of Xugong Foundation, it adhered to the ideal of “promoting the constant upgrading of China's basic construction machinery industry”, continued to innovate breakthroughs in the benchmarking of international standards, and promoted the products to the mid-to-high end to meet the needs of users at home and abroad. Today, Xugong rotary drilling rig exports to North America, South America, Southeast Asia, South Asia, Central Asia, Africa and other places, covering more than 60 countries and regions, in the well-known Turkish market, Xugong rotary drilling rig market share also ranked first It can be called a "powerful instrument."

The weight behind the weight

Although the construction machinery industry is up and down, but there is an invisible law, that is, companies must find out the real needs of the market in a complex situation, to produce products that can really help customers solve construction problems, the company can Based on. Based on meeting and leading the needs of users, XCMG has connected several narrow product lines in series, longitudinally stretched, and laterally expanded to form specialized and complete solutions. Its comprehensive product spectrum and various product lines are rich in categories. The industry is second to none.

XCMG has adhered to the innovative concept of “marketization of technology development and technology of market development” to push forward the reform of the supply side of construction machinery products. Starting from the demand side of construction projects, it has developed adaptable and lead engineering machinery products. With the "four-in-one" business model, in-depth integration of industrial chain resources will form an inseparable strategic cooperation relationship with suppliers, distributors, and users, which will inject a steady stream of strong momentum for the development of the company, and the entire value. The maximum integration of chain resources has led to the improvement of the entire chain. For the entire manufacturing R & D and production modes have extensive reference significance.

Chairman Wang Min once said that when the commander heard the sound of guns, we had to build steel helmets and guns on the battlefield. In XCMG, internal R&D is highly integrated with the external market. Product R&D is based entirely on the market, product design and innovation are all based on customer needs. What products are developed, product performance, parameters, models, and even pricing are all determined by the user. The enterprise will never retreat behind closed doors, and the reversed product development thinking of “marketization of technology research and development and market development” will allow Xugong to open a gap at the weakest point in the market as quickly as possible. In XCMG, one can see a scene that is quite different from other manufacturing companies. The technicians and sales personnel are "combined into one". People engaged in technology research and development must often run the market in order to accurately grasp the market demand; Personnel must understand the technology, know what kind of product can help customers solve construction problems, and know whether the customer's needs can be implemented on the product. Technicians do not sit at home "door-to-door", but go to the market, "the legs covered with mud" to produce products that meet the needs of customers.

The development of a new generation of rotary drilling rigs is a typical example of XCMG's development of supply-side cranes.

Before 2011, rotary drilling rigs were also mainly used for drilling of softer soil layers. The construction scope was limited to the northeastern region. For the incompetence of complex formations such as rocks, pile foundation construction mainly depends on people digging. And XCMG seized this potential market demand and took the lead in the industry to put forward the business philosophy of “promoting sales through engineering methods”. Through technical research, we mastered the construction technology of complex strata and developed a new generation of D-series rotary drilling rigs. The application of digging rigs from the northeast to the country, leading the tie and moving the industry's development, as Xugong became the first domestic piling industry laid a solid foundation.

XCMG-based one-time export Venezuela 70 rotary drilling rigs

In 2011, Xugong Foundation exported 70 rotary drilling rigs in Venezuela for a one-time, total value of up to 22 million US dollars, becoming the industry's largest exporter.

XCMG has seized nearly 200 million yuan worth of orders for exporting African products

In 2017, XCMG Foundation once again broke the record and seized orders for exporting African products valued at nearly 200 million yuan to pull out the top spot in the industry.

Blow up the assembly number

In order to realize the demand for multi-functional construction methods, XCMG launched a series of long spiral rigs, anchor boring machines, XTC two-wheel milling machines and other new products, launching a fierce offensive to the high-end market. Among these, two-wheel milling is a typical example.

In 1995, when Chinese companies participated in the BMW show for the first time, they were blindly looked at by the Germans. At the 2016 BMW show, XCMG's independently developed XTC80/85 double-slot milling machine made a stunning appearance. This is the only two-wheel milling machine at the show, attracting many German counterparts. "Take the Bible," so that Xugong Foundation had to add security on site.

XCMG's independently developed XTC80/85 two-wheel milling machine

Two-wheel milling is the most end product in the field of basic construction equipment. Although domestic counterparts have set foot in, they have not stood the test of actual combat and lost the battle. The domestic market is still occupied by Germany's Breguet, an old international construction machinery company. The Secretary of the XCMG Group Wang attached great importance to the research and development of the two-wheel milling R&D, and instructed: “BaoJing's two-wheel milling is a monopoly, so the price is high. As long as we make it, the user can use it. We and the user are win-win and shaken. Baodi's market base. This is the high-end thing, Xugong does not enter, who enters?” To this end, XCMG set up an innovative breakthrough research team covering all aspects of “research production service”, and blew the high ground on the summit road. The charge number!

The advent of the XTC80 series of double-slot milling machines broke the technical barriers to imported equipment, filled the gaps in the domestic high-end infrastructure construction machinery field, and promoted the diversification and high-end development of China's basic construction machinery industry into a new stage.

The development of Xugong Rotary Drilling Rig is just a microcosm of the development of many products. We believe that more domestic brands will continue to move toward the world in the future and contribute to the development of national industries! (This article comes from the XCMG base)