Citroen speeds up China's strategy C3-XR world premieres China
Lindajackson has a Chinese name: Lin Jiesheng. After being announced as the CEO of the Citroen brand in May of this year, Lin Jiesheng announced his Chinese name in the global appearance of C3-XR five months later. Citroen must be closer to China. This is the mission and goal of Lin Jiesheng. In fact, this change has begun. The C3-XR, the global strategic model of Citroen, will be the first to be made in China. Â Cactus (left) and C3-XR represent Citroen's future trends in Europe and China Chaff Cutter Machine,Silage Chaff Cutter Machine,Chaff Cutter Chopper Machine,Chaff Feed Cutter Machine HUNAN JINSONG MACHINERY CO., LTD , http://www.jsricemill.com
Lin Jiesheng frankly stated that China has represented a lot for Citroen. Just as Lin Jiesheng said after the conference, "The success of the Chinese market is the success of Citroën's international business." PSA wants to “return to the track†and Citroen’s breakthrough path is even more important than Peugeot, which has taken the lead in the Chinese market.
New ideas for Citroen
The C3-XR is one of the few Citroen brand models to be launched in China, this time in the fastest-growing compact SUV market.
In the Chinese market, although the blowout period for the compact SUV market has passed, it still maintains a market growth rate of 40%. In the first half of this year, the cumulative sales of SUVs throughout the country totaled 1,823,400, an increase of 37.1% year-on-year, far higher than the 5.3% year-on-year increase of cars. The emergence of C3-XR on the one hand, to join this fast-growing market segment; on the other hand, will also fill in the shortcomings of Dongfeng Citroen in the SUV market. 
Most importantly, the C3-XR's debut in China represents a new idea for Citroen. For example, the main model of the European market will be Cactus (C4cactus), while the Chinese market will be C3-XR. “The positioning of C3-XR is consistent with the Citroen brand. We have always emphasized three points. The first is comfort, the second is design, and the third is technology. It can be said that these three points have been fully demonstrated in the C3-XR. "Lin Jie thinks.
The three points she emphasized answered the most crucial issue of Citroen's development in China: self-reshaping. That is, the difference in the Citroen brand and products in the Chinese market seems to be simple and actually the most urgent and unavoidable problem for Dongfeng Citroen.
According to Dongfeng Citroen General Manager Chen Hao, the C3-XR is expected to be 5,000 vehicles per month. It will publish the pre-sale price at the Guangzhou Auto Show in December and will be listed at the end of the year. The market's acceptance of the Citroen brand will be an intuitive manifestation of C3-XR sales next year.
China speeds up
"For Citroen, China represents a lot." In the eyes of Lin Jie, to some extent, the Chinese market's performance can be equated with overseas business, especially in the European market.
Last year, European car sales have shrunk for six consecutive years, falling to a new low in 20 years. PSA is one of the hardest hit car companies. Its market share in Europe fell from 12.8% in 2007 to 10.9% last year. In April of this year, PSA Trust CEO Tang Weishi released a business plan called "Back to the track" that rivals the public. The plan shows that it will increase profitability and reduce the number of models in key markets that are influential in the world. Among them, China has become the largest market for PSA sales, and the release of the C3-XR will undoubtedly accelerate the Chinese strategy.
"After PSA and Dongfeng cooperated, they integrated Chinese elements. In the future, they will understand China better and regard the Chinese market as a top priority." According to Lin Jiesheng, after the 1.6THP, 1.6CVVT and 1.8CVVT engines, the Stop & Start smart Stopped systems, 1.8THP and 1.2THP turbocharged engines and PSA's original "air hybrid technology" are expected to be introduced into China in the future; in addition, Citroën will launch a new car at least annually in China, including MPVs and other models.