Liu Ye: I have a few questions here that I would like to ask guests. I think this should also represent the voice of everyone. The first question: More and more small and medium-sized enterprises attach great importance to network promotion, including enterprises. Website promotion, product promotion, etc. These companies are very interested in network promotion skills. Your company is engaged in machinery and equipment. Therefore, if you would like to ask which aspects of the website you would like to promote, how would you evaluate it?

Liu Pengfei: The promotion of corporate websites is mainly through the use of certain technologies and methods to promote the company's website to reach a certain degree of popularity, and then produce economic benefits.

In this way, it can be simply said that website promotion has two goals: 1. To increase the visibility of the company; 2. To obtain economic benefits. The evaluation index for the goal of “gaining economic benefits” is sales, which can be seen from the conversation with customers whether it is the benefits of website promotion. Mainly to talk about the assessment of the "enhance corporate reputation" goal.

Our company's website promotion methods include: 1. Search engine promotion (Baidu, Google, Soso, etc.) 2. Resource cooperation promotion (exchange of friendship links with other websites) 3. Information release promotion (published on well-known industry websites and platforms Corporate Information). These three methods are general website promotion methods.

The criterion of “familiarity enhancement” is the website traffic (the amount of IP visited by the website). After the website promotion, the website traffic is increased, indicating that the website promotion has an effect, but this is not absolute, but also depends on the IP distribution of the visitors. . If different IP accesses from different regions indicate that the promotion of the website has had an effect. The long-term tracking of the effect of “familiarity enhancement” mainly focuses on the number of visits to the same IP.

A lot of business friends 848 questions: like large-scale equipment, mechanical equipment, can sell out on the Internet?

Liu Pengfei: Selling equipment is the ultimate goal. The corporate website is a window to promote the company. The first is to raise awareness. The customer has established trust in the website and generally visited our production base. Last order.

A lot of business friends 124 questions: Will Liu teacher, for marketing, can you introduce the experience? If there is a personal example, it is better, hoho.

Pengfei Liu: Network marketing includes a wide range of aspects. What I do is only part of the promotion of the website. For online marketing, first of all, it is necessary for customers to establish trust in themselves, and selling products is a follow-up.

Haibeike questions: In your opinion, what methods can you use to make your own shops or published information on the e-commerce website?

Liu Pengfei: I found out about the free method. According to my personal judgment, the ranking of the shop's traffic will be higher. So, many people use software to brush traffic.

Liu Ye: My fourth question is: Using search engines is also one of the important methods for website promotion. Then, how do you conduct search engine promotion? Are there any tricks?

Pengfei Liu: The promotion of search engines is to increase the ranking of websites in search engines. For example, the Internet users search engines in the "ball mill", the site of the ball mill as the keyword ranked first and second page of the effect is completely different. Companies doing domestic markets are promoting Baidu, and companies doing foreign markets are promoting Google.

Baidu promotion is divided into two parts: payment promotion, search engine optimization. Paid promotion is also a bid ranking. As long as you spend money, your company's website is ranked first. Search engine optimization is to increase Baidu's collection of websites and improve rankings by updating the content of corporate websites and publishing outbound links (such as hyperlinks signed by forums). Optimization is a long-term process, but the effect is long lasting. If you want short-term results to do Baidu's paid promotion, do long-term results to do optimization. According to the economic strength of the company, we choose a reasonable method. We recommend that companies adopt a combination of payment promotion and search engine optimization when conducting search engine promotion.

Haibeike Question: Can online shops sell hardware products and sell them? Can they make money?

Pengfei Liu: I am not very familiar with hardware products. However, I think that the key is not to sell or sell. The key is to do it and realize your own ideas. If you do not do it, you will never know if it will sell or not.

A lot of business friends 382 questions: If it is invested in not making money how to do it?

Liu Pengfei: If you don’t make money, you’ll earn experience. Experience is priceless.

Sun Guoyao asks: Now that more and more companies are choosing online marketing, how do you maintain the advantages of peer competitors?

Liu Pengfei: Stick to the established route and work harder than the competition. Analysing competitors equally is also important for improving yourself. In fact, what makes you successful is not knowledge and spirit. If you always make excuses for yourself, then you have to postpone success. Executive force, today!" - This is the secret of network marketing staying ahead.

Liu Wei asked: We know that, like fast-moving industries, such as clothing, toys, etc., sales on the Internet are very good, then, do you think, machinery and equipment should be used in several ways to promote better?

Liu Pengfei: From the time I entered the machinery industry to promote the network, I personally feel that the best way for the machinery and equipment companies to promote is to submit articles on authoritative industry websites. "Authority" has a certain guiding role, high trustworthiness, and it is easy for netizens to accept. Submitting on authoritative websites is a good way to promote corporate image and establish corporate brand. Other good methods have yet to be discovered.

The ultimate goal of online marketing is to "sell products," which requires a process. Establishing customer-to-business confidence in the product is the first and most critical step.

For Internet marketing, I recommend a book "Network Marketing Combat Password" to everyone, and there is also an electronic version on the Internet. After reading it, it helps online marketing.

Internet marketing is a must for today's businessmen. The power of the Internet is powerful, and the resources of the Internet can be said to be unlimited. With the Internet, information asymmetry has basically disappeared, and more information is available through the network to tap more customer resources.

The network is a new battleground for businesses. Without starting a hardware marketing company, I suggest that you start doing it now. Don't miss a good time.

The network marketing has basically solved the problem of information asymmetry, and the resources of the network are unlimited. It is recommended that companies that have not yet started to do network marketing should start doing it right away. Do not make a good time. The network has become a new battleground for businesses.