Chinese trucks Shanghai Network reports: April 17, 2014, China's leading automotive equipment manufacturing group Weichai Holding Group (hereinafter "Weifang") is held Weichai international brand global conference, Weichai Group Chairman Tan Xuguang announced Weichai's new brand identity and announced that the new logo will appear on the F14 Team F1 of the Chinese F1 Grand Prix in 2014, as well as the players and team clothing and equipment.

This season, Weichai and Ferrari teamed up vigorously and continued to write a brilliant record in 2013. Weichai hopes to use the global campaign of the Ferrari team to deliver international brands to every corner of the world. Weichai Group takes "green power, international chopping wood" as its mission and hopes to achieve "the sales revenue will exceed 200 billion yuan in 2020 and enter the top 500 in the world." In order to achieve this grand vision and to make Weichai an internationally renowned transmission system and heavy equipment manufacturing brand, the Group has designed a brand new Weichai international branding system through extensive research, combined with the strategic nature of existing strategic plans and brand architecture. The Weichai logo displayed at the conference maintained the original Chinese Weichai's Chinese Pinyin method, expressing Weichai's confidence in "China origin", concise the heavy bold letters, and using words to skillfully match Weichai's The development and the vision of the future are all integrated in the brand identity, demonstrating Weichai's spirit of continuous development, innovation and self-improvement. We emphasize that the core spirit of Weichai's new brand lies in driving dreams.

Weichai Group Chairman Tan Xuguang stated: "After nearly 70 years of development, Weichai has grown from an engine production plant into a cross-border business with four major business platforms: complete vehicle, powertrain, automotive parts and luxury yachts. , a multi-industry global company, we are constantly committed to R&D and innovation and expand our product areas. We have always focused on our own brand building, and the brand internationalization strategy announced today is an important milestone in Weichai's sustainable development strategy."

WEICHAI logo interpretation

"E" is a black and red character that is a clash of colors. It reveals elegance in its thickness, and symbolizes Weichai's solid and stable power industry-oriented foundation, which bears enthusiasm and confidence in the future development.

The "E" character highlights Weichai's personality:

E is Engine. It is the engine. It represents green power. Weichai, the national industrial engine, is striding forward to the international market with powerful power.

E is Expertise. It is a professional, dedicated and devoted. Weichai, who has been deeply engaged in the equipment manufacturing industry for many years, has created a well-being for the country, society and the public with its dedicated spirit and professional and accurate quality and strength.

E is Energy. It is vitality and represents the energy of convergence. The constant energy and vitality of Weichai will surely forge ahead the innovation and glory of the times.

E is Excellence. It is outstanding. On behalf of Weichai's outstanding belief and action, it stands for self-challenge and bold breakthrough.

E is Empowerment. It is Empowerment. It is the ability to represent, grasp the overall situation, and continue to develop and create innovation in Weichai. It is an important force that drives the global power industry forward and helps people fulfill their dreams.

       

In China's domestic market, Weichai owns well-known brands such as Weichai Engine, Fast Transmission, Hande Axle, and Shaanxi Auto Heavy Duty Truck, which are leading and leading positions in the market. In the process of globalization of enterprises, Weichai's forward-looking strategic vision has accelerated the globalization of its layout and followed two main lines: First, to continue to grow and strengthen its traditional advantages, and second, to accelerate the integration of new business areas. From a few years in 2009 to now, through a series of long-sleeved dance-like capital operations, Weichai successfully completed a trilogy of overseas mergers and acquisitions: In January 2009, Weichai Acquired French Baudolean Company to further expand the entire series. Engine industry layout; In January 2012, Ferretti, Italy, the world’s largest luxury yacht manufacturer, was restructured to expand the Group’s industrial chain and achieve a major breakthrough in structural adjustment; in December 2012, the company strategically reorganized the German KION Group and Linde Hydraulics, Weichai has entered the world's leading forklift market and has mastered the core technical resources of the global hydraulic control system. So far, Weichai has established five global operation centers in Chicago, France, Marseille, France, Foley, Italy, Frankfurt, Germany, and Singapore, and has established a global R&D center of "Five Nations and Ten Territories." Established offices in more than 30 countries and developed more than 400 authorized service stations. The products are sold in more than 100 countries and regions around the world. The number of engines overseas is 250,000, and the heavy trucks have exceeded 100,000. The initial coverage has been built. Global international marketing and service network. At the end of 2015, Weichai plans to set up 10 overseas subsidiaries, add more than 140 overseas service stations, and strive to achieve more than 30% of total revenue from overseas operations.

As the first Chinese brand to sponsor Ferrari, Weichai will inject new vitality and passion into the Ferrari team with its inherent strength and help it to continue its legend in the 2014 F1 Chinese Grand Prix. At the same time, this again confirms the firm commitment of the Weichai Group to develop the motorsport movement! More vividly reflects Weichai's strategic vision and its grand strategic thinking.

Chairman Tan Xuguang came forward to Domenico, general manager of the Ferrari F1 team to participate in the branding conference. Last season, Shanghai champion Alonso and Kimi Raikkonen, who were honored to return, welcomed the two drivers. The Ferrari team won the championship in the Shanghai Formula 1 Grand Prix, giving Chinese fans a feast of speed and passion. The Ferrari F1 Team also presented its six consecutive championship cars to Weichai, congratulating Weichai International's brand strategy, Ippei River, and proceeding smoothly.

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