Under the influence of price wars, LED light strip companies have taken a different approach.
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LED light strip is one of the main force of decorative lighting. It inherits the advantages of LED lighting products and is widely used in urban night scenes for its decorative and aesthetics.
Although the LED light strip has become one of the main forces of decorative lighting, but due to the low entry barrier, a large number of laymen influx, the price of the product has also caused a certain impact.
In the face of this phenomenon, many companies have begun to actively adjust their direction to seek new directions.
Shenzhen billion grain optoelectronics business mainly focuses on engineering orders, and there is also a business of picking up lights before. With the sharp decline in the price of the light strip, Wei Zhiguo said that the company has rarely received a list of LED strips. According to reports, the company currently focuses on the production of high value-added lighting products such as jewelry lighting and furniture lighting.
Fuzhou Yuming Technology focuses on foreign trade sales. Last year, the company's annual sales were around 200 million. Prior to this, LED light strips have always been the company's key business, this year the company began to focus on the production of bulbs and other products.
Xiao Lifeng, head of the research and development department of Yuming, told reporters that the company had previously focused on overseas markets such as India, while India and other countries themselves had advantages in terms of product prices, and that products such as light strips had to be further reduced in price to enter these countries. It will be even narrower.
And Auman Technology itself is a large enterprise producing LED light strips in China. It is understood that in 2013, Auman Technology has exceeded 100 million meters in sales of LED lights in China through various resource integration.
Auman Technology told the media that in 2014, in addition to the main LED light strips, Auman Technology will also add LED downlights, ceiling lights, bulbs and other series of indoor lighting products, from lamp strips to indoor lighting. Diversified roads such as outdoor landscape lighting.
In fact, most of the companies that produce LED strips in China currently regard LED strips as ancillary products, and there are not many lamp strips as the main products.
Ou Xiongxing, the sales director of Auman Technology Region, explained to reporters that this series of measures of Aumang is mainly to make LED light strips cooperate with other lighting products. It is an improvement of the product line, not the transformation that the industry believes. . However, Nie Xiongxing also admitted that many companies in the industry who are doing LED lights are facing the pressure of transformation.
To do a good job of LED light strips, it needs to include various factors such as process, technology and service. Many companies choose to abandon the production of this product for short-term profit considerations. However, I believe that the LED light strip is a product that is suitable for all kinds of general-purpose models. If it can be done well, it will definitely make a difference in the future. Nie Xiongxing said.