The turmoil about Dongfeng Peugeot's "simplifications and price reductions" has not yet passed. Recently, complaints about the core components of the Dongfeng Peugeot have grown. According to statistics compiled by the reporter on car quality nets, the Dongfeng Peugeot complained about 420 complaints in 2018, and the problems were mainly focused on engine jitter and transmission faults.

Recently, a 3008 owner of the Yanbian Peugeot Shaanxi Zexi told reporters of the “China Business” about his rights-protection experience: “Three months after lifting the car, it has been an indication of an engine failure. The vehicle will bounce when it shifts. There has been a sudden refueling in the driving did not respond to the situation. To 4S shop repaired many times or the same old, many contact with the manufacturers have no effect."

In fact, Dongfeng Peugeot, who was caught in the complaint, began to perform poorly in the market as early as 2016. In order to “return to the track”, Dongfeng Peugeot has also carried out a series of reform measures in recent years. The scope of reform ranges from product launches to personnel adjustments. However, from the performance of the market in 2017, the results do not seem ideal. Dongfeng Peugeot sold 246,722 vehicles for the year in 2017, a decrease of nearly 30% year-on-year. In 2018, Dongfeng Peugeot announced that it will be positioned as "Year of Moment Activation Year" this year and will target sales of 300,000 vehicles. Faced with the increasing number of quality queries, will the Dongfeng Peugeot's goal be achieved? In response to these problems, the "China Business News" reporter sent a letter several times to contact the relevant person in charge of the Dongfeng Peugeot, but as of the unpublished manuscript. At the same time, the reporter did not respond to the repeated calls from the Hubei Bureau of Quality Supervision.

Core component failure

According to the above-mentioned description of the Shaanxi Cheyou, it was Dongfeng Peugeot 3008 that was purchased in April 2016. The current mileage is less than 9,000 kilometers. The main problem is engine failure. "Every time is the same reason: 'engine failure', the first time to repair is not good oil, to change the 95th oil; once said that to change the petrol filter, more than 100 pieces at their own expense; later also changed The igniter, now detected by the computer, is misfired and the multiple cylinders are badly burned. It has been repaired five or six times, and my car was in warranty period in April 2019."

"Repairing the same problem five times in accordance with the Three Guarantees Regulations can be returned." Lawyer Jiang Suhua from Beijing Yingke Law Firm told this reporter. However, according to the consumer description, the 4S store's multiple maintenance for engine failures is a different part, and the 4S shop may be troubleshooting the problem. "It may also be a 4S shop's maintenance routine. Every time we change different parts and components to avoid saying the same problem, we can't apply the Three Guarantees rule," says lawyer Jiang Suhua.

Afterwards, the reporter contacted the staff of the Yan'an 4S store through the above-mentioned contact information of the Shaanxi Cheyou. The other said: “As long as the warranty period can be repaired, the problem should be checked a little bit, and it is difficult to make it clear.” The reporter contacted the Dongfeng Peugeot car company and provided feedback on the situation of this consumer. As of this writing, the above-mentioned Shaanxi Cheyou told reporters that it has not received contact feedback from manufacturers.

The fault of the core components of the Shaanxi Cheyou is not an exception. A 3008 owner in Dongguan who has bought a car for more than three years told the reporter: “In the past, when the car went to the 4S shop for maintenance, the car suddenly appeared 'transmission malfunction please repair' prompt When the car was switched from the neutral block to the start, it was like a shock from a car crash, and it was severely stunted.After arriving at the 4S shop, the computer was tested and the result showed that the sequential solenoid valve was faulty.The car had just passed the warranty for 4 months and the transmission had such a major failure. The cost is 11,400 yuan!"

In fact, when the reporter sorted out the complaint data of the car quality network, it was discovered that as of March 14, Dongfeng Peugeot had only 420 complaints in 2018, and the core component failures involved many Dongfeng Peugeot models. For example, the owner of the car quality online complaint number 260641 stated that its Dongfeng Peugeot 308S had four engine failures before and after the warranty period, and many maintenance problems remained unresolved.

And the reporter noted on the online recall of the Dongfeng Peugeot that the recent recall was also a problem with the engine of the core components. On December 18, 2017, Shenlong Motors announced the recall of Dongfeng Peugeot 4008 and Dongfeng Peugeot 5008, with a total of 18,032 vehicles. This is the largest recall of Dongfeng Peugeot since 2017. The recall is due to the risk of the fuel pipe being worn out and in severe cases may lead to fuel leakage.

Many complaints have emerged as the core components of the automobile. Consumers are inevitably losing their confidence in the Dongfeng Peugeot brand. At the beginning of February, Dongfeng Peugeot once again questioned the brand because it was "not to cut prices." For example, the Peugeot 3008 has a total of 7 reductions. The 2018 model of the Peugeot 408, compared with the previous models also appeared in the reduction. At that time, some experts believed that it was difficult to recognize the “loss of allocation and price reduction” approach that harmed the interests of consumers. At this time, the growth in complaints about core parts appeared to be “difficult for Dongfeng Peugeot”.

Jedi fight back?

Different from the European market's "prevention of rain and water", the symptoms of Dongfeng Peugeot as a legal vehicle in the country have not been alleviated. In fact, the days of Dongfeng Peugeot since 2016 have not been very good. It sold 349,200 units in 2016, compared to 40,611,000 units in 2015, which was a 14% year-on-year decline. According to public information, in the past 2017, Dongfeng Peugeot sold 246,722 units for the year, a year-on-year decrease of 29.38% compared to 2016. Except for the 4008 and the 5008 that was just listed last year, other models have experienced different degrees of decline in sales.

In order to save sales, Dongfeng Peugeot made many adjustments. For example, personnel adjustment, product refinement, cost reduction and efficiency increase, headquarters relocation, etc. In terms of personnel, Dongfeng Peugeot had two major adjustments in 2017. In March, Wu Shaoge served as deputy general manager of Dongfeng Peugeot, and in September Dongfeng Peugeot general manager Li Haigang officially left office.

It is worth mentioning that in terms of products, Dongfeng Peugeot will be positioned as the “Dongfeng Peugeot SUV Year” in 2017. With the listing of the Dongfeng Peugeot 5008, Dongfeng Peugeot has four SUVs 2008, 3008, 4008, 5008 and 308, 408. Such as sedan models, formed a complete product matrix of cars and SUV layout. However, the four SUVs do not appear to have received satisfactory market feedback. As an example, 5008 was placed on the upgrade of Dongfeng Peugeot’s overall sales expectation. After listing in June 2017, the average monthly sales volume was 3,000, with the highest sales volume for August 2017. 4310 vehicles. In the seven SUVs, its competition product, Katia, had an average monthly sales of 5,000 units, while Highlander’s monthly sales were 8,000 units. “Dongfeng Peugeot's SUV model was slow to hit, and the popular tuyere was taken advantage of by other automakers. Moreover, the overlap between the medium-sized 5008 and the compact 4008 was too high, which would have a significant impact on whether it’s worth buying. Word of mouth.” Wen Wenwen, director of the Research Department of IResearch Automotive, confided to reporters that the French car brands in the country are more niche and less popular than Japanese and German-American.

However, after a series of rescue measures, Dongfeng Peugeot showed a sequential increase in the number of vehicles delivered in the second half of 2017 for consecutive six months. However, in January 2018, the "relocation disturbance" of the Dongfeng Peugeot brand headquarters attracted the attention of the industry. For Shenlong, the purpose of the relocation is to enhance the communication and decision-making efficiency of the company's marketing, and to reduce operating costs. However, employees do not seem to buy it, and there are not a few who leave. “The relocation of the brand is very large and the impact is also negative.” Wen Wen said frankly.

However, the counterattack of Dongfeng Peugeot will continue in 2018. In January, the Dongfeng Peugeot launched the new 2008. According to public information, the sales volume in 2008 was only 765 units in January. It seems that the new listing is not helpful for sales. It is understood that the Dongfeng Peugeot This year will continue to introduce two new cars to increase sales. In addition, Dongfeng Peugeot announced at the annual meeting of dealers that it will challenge the sales target of 306,500 units in 2018, which means that Dongfeng Peugeot’s sales volume in 2018 should at least increase by 23.8% year-on-year. The challenge facing Dongfeng Peugeot is self-evident.

Dongfeng Peugeot has been designated as "Year of Moment Activation Year" this year. Dongfeng Peugeot said it will fully activate the brand, product and terminal. It will meet the needs of users while protecting the interests of dealers and help the Dongfeng Peugeot brand return to the game early. Road. However, for Dongfeng Peugeot, the quality of consumer complaints now seems to be the key to activating word of mouth.