Market in the eyes of LED tube distributors
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The spring river plumbing duck prophet, the market is cold and warm, the business prophet. If so, when the LED tube is about to usher in the development of the blowout, it is especially important to listen to the dealers' voices from the first-line market.
LED solar tube price fell by half in half a year
The general manager of Linyi Yangyang Lighting Cui Guoge LEDT5/T8 fluorescent tube is relatively large in engineering, but the price changes rapidly. In less than half a year, the price drop is 30.
At present, among the LED brands that are more active in the market, the LED fluorescent tubes of brands such as Mulinsen, Tongyu and Yiguang are doing better. In the future, the LEDT5/T8 fluorescent tube will completely replace the traditional fluorescent tube, and the sales volume will be larger and the price will be lower.
In order to meet the market demand, we have been actively selling online since the end of last year. Now there are 3 professionals who are doing e-commerce. After nearly a year of exploration, we have achieved good results. Next year, our agent brand Tongyu Lighting will provide greater market support and strive to highlight its advantages in light source.
According to Yang Xin, general manager of the Shaanxi Operation Center of the market, the competition in the LED lighting market is becoming increasingly fierce. The competition in the field of LEDT5/T8 fluorescent tubes has entered a stage of white-hot. I personally are more optimistic about Mulinsen, Foshan Lighting, Changfang Lighting, NVC, Yiguang LED Lighting, Sanxiong. The development of brands such as Aurora.
When we choose the light source family brand, we mainly consider its development prospects. After all, manufacturers can win a foothold in the industry. In the Shaanxi market, there are many brands of LED fluorescent tubes, and the market performance is very active. At present, all companies are striving for channels, product quality is uneven, and the invasion of inferior products has affected the benign development of the market. Consumers have little awareness of LEDs, and price and appearance are the most direct factors in choosing a product. Therefore, for the moment, the price determines the market orientation. When we choose the agent brand, we will also consider the product price, quality, and dealer support.
Market competition has entered a white-hot stage. Panguang Bridge, the general agent of Yiguang Lighting, has been developing rapidly and is irreversible. For lighting manufacturers, only by adapting to the trend and keeping pace with development will they not be eliminated.
With the advancement of LED lighting technology and the decline of raw material costs, LEDT5/T8 fluorescent tubes have entered the stage of fierce competition in the market. The price has dropped from tens of yuan to even tens of yuan in the beginning of 2013. After several rounds of fierce competition, the current market tends to be clear, business profits are gradually rationalized, and the industry is moving in a healthy and orderly direction.
The LEDT5/T8 fluorescent tube is currently a replacement product and is used in engineering. The selection of products by the merchants is mainly based on quality and cost performance. In the next 2-3 years, the market demand for LEDT5/T8 fluorescent tubes will increase.
The current price of LED tube is too high. Gan Mingshu, the chairman of Langshi Lighting Northwest Operation Center, we represent the two brands of Langshi Lighting and Shilin Lighting. Langshi Lighting has certain advantages in terms of commercial photos. The product quality is relatively stable, the price is relatively reasonable, and the consumer acceptance is high. Shilin Lighting's flagship product is a light source product, which is cost-effective and popular among consumers.
The choice of products should be adapted to the local market environment and economic level. In the Gansu market, the price of the product is the most important factor affecting sales.
At present, LEDT5/T8 fluorescent tubes are not very active in the market because of the relatively high price and the price of traditional fluorescent tubes. In the future, as product technology continues to mature and the price declines, consumer acceptance will increase, and the LEDT5/T8 fluorescent tube will truly enter thousands of households.
Doing a good job in the market is the key to the development of Foshan Lighting Hohhot agent Feng Zhihong I have represented Foshan Lighting, Jinling Light Source, Europe and Lighting, etc. These are the brands based on light source products. These brands have gaps in LED product development, price and product quality, but they are all catering to the market, so I am more optimistic about the development of these brands.
No matter which marketing model is used, how to do well in the market and how the products are in the hands of consumers is the key. Distributors will also sell through different sales models and adopt different pricing strategies.
In 2014, LEDT5/T8 fluorescent tube manufacturers will make different changes in product style, mode, quality, etc., and businesses will gradually make strategic plans for product sales.
The price impact is ranked first in Wuhan Oumange Science and Trade Development Project Manager Shen Zhichun. Our brands include TNC Electrician, Donghan LED Lighting, and Tongshida Lighting. Among many LED brands, I am most optimistic about Changfang Lighting: First of all, Changfang Lighting is a professional LED light source and lighting enterprise integrating R&D, design, production and sales. It has strong R&D technology and complete system solutions. Excellent quality management and advanced production equipment; Secondly, the quality of Changfang lighting products is stable and has certain cost performance advantages. Finally, we are very recognized for the operation of the brand.
LEDT5/T8 fluorescent tubes will affect market sales in terms of price, quality and after-sales, with prices ranking first. Consumers are more sensitive to product prices, which directly affects the sales performance of the products. In the engineering field, the product quality and stability of the LEDT5/T8 fluorescent tube is the primary standard of choice for consumers.
The rise of e-commerce has less impact on the LEDT8 fluorescent tube, because the merchants have higher quality and brand pursuit of LEDT8 fluorescent tube, and will purchase it personally. The T5 integrated bracket is divided into tooling and home improvement, and the sales volume varies according to market demand. As far as I know, the top five LEDT5/T8 fluorescent tube brand sales in the terminal market are: Mulinsen, Changfang, Huaqiang, NVC, Foshan Lighting.
Distribution channels and e-commerce channels are equally divided between Shanxi Huanghe Lighting Group and NVC. Yang Long, deputy general manager of Dehao Shanxi Operation Center, our brands include NVC, Schneider, Hailing, Qihao, Rollsville, and Wenlian. Among them, I am very optimistic about the development of NVC, which has a wide brand awareness, strong comprehensive innovation ability, new ideas and models, full product configuration, fast market response, high cost performance, reliable logistics and after-sales service, and channel management. strong ability.
As far as the current market is concerned, price is the determining factor in the sales of LEDT8/T5 fluorescent tubes. LED energy-saving and environmentally friendly selling points are indeed very attractive, but the current cost of LED is still high, it is still difficult to promote and apply it in a wide range.
The current LEDT5/T8 has gradually entered the field of vision in the market and is recognized by more and more consumers. However, the upstream enterprises have rushed to the top, resulting in uneven product quality and obvious price differences. However, as the market continues to mature, various industry rules have been introduced, and in the next few years, the LED market will be divided by the old lighting leader group. All competition, in the final analysis, is the reserve of capital and talent.
The rise of e-commerce will have an impact on traditional channels, but all things have advantages and disadvantages. If the e-commerce does not satisfy the wishes of the consumers, it will naturally be abandoned by the consumers. The brand image store is superior to e-commerce in terms of visual sense, product display and after-sales service. Of course, e-commerce has the advantages of low cost, convenient operation and fast logistics. If the damage of the LED tube can be quickly solved in the e-commerce, the e-commerce model is also one of the dominant channels. Future channels have formed two major directions: distribution channels and e-commerce channels, and the channel product mix ratio of the two will be equally divided.
LED tube price is close to the people Changfang Lighting General Manager of Jiangxi Operation Center Wu Zhicheng Changfang Lighting has a sound industrial chain, core technology research and development capabilities, and its products have a cost-effective advantage. Based on this, we are confident to operate the brand of Changfang Lighting.
In the sales process of LEDT5/T8 fluorescent tubes, the impact of price on sales volume is great, followed by product quality and after-sales service. At present, the LEDT5/T8 fluorescent tube market is relatively active, mainly because the price of the LEDT5/T8 fluorescent tube is not much different from the traditional T5/T8 fluorescent tube, and the consumer acceptance is higher. In the next 5 years, the LEDT5/T8 fluorescent tube will completely replace the traditional T5/T8 fluorescent tube.
E-commerce has a great impact on the LEDT5/T8 fluorescent tube. Now many engineering companies look at products in physical stores and go back to online shopping. As a result, the pressure on physical stores can be imagined.
E-commerce channel is an important supplement to the general manager of Sichuan Xinghui Lighting Operation Center Li Cheng I have done Sanxiong before. Aurora's agents are currently optimistic about brands such as Mulinsen and Changfang. The main reason is that they have a rich product line and a reasonable price system to meet the different levels of customer needs. In the actual sales process, stable product quality is a powerful weapon to win in the market competition.
I personally feel that in the next five years, LED tube will completely replace the traditional tube, and the increasingly mature technology has laid a solid foundation for the development of LED tube.
For LED fluorescent tubes, it is more suitable for large-volume channel sales. The new e-commerce model can only be used as a supplementary sales channel, and sales performance only accounts for a small proportion.
Has not been affected by e-commerce impact Anhui Liangdi Lighting Technology Deputy General Manager Qiu Qiangqiang In my opinion, the main factor affecting LEDT5/T8 fluorescent tube sales is the price, only the price is the most directly affecting sales factors.
With the maturity of the market and the development of major brands, the LEDT5/T8 fluorescent tube will replace the traditional fluorescent tube in the future and develop towards functionalization and intelligence.
At present, the LEDT5/T8 fluorescent tube field has not been affected by the e-commerce channel. According to the development law of the industry, the LEDT5/T8 fluorescent tube will also embark on the road of e-commerce development in the future.
The price decline has become a trend. Yang Qi, general manager of Xiamen Jingjinghao Optoelectronics Co., Ltd. Currently, we represent brands such as Mulinsen, Benbon, Philips and Foshan Lighting. In terms of LED, I am most optimistic about the development of Mulinsen. Mu Linsen has positioned the circulation channels, and the products have high cost performance and high market acceptance.
At present, there are too many LED fluorescent tube manufacturers in the upstream industry, which has led to the chaotic state of the industry. With the maturity of technology and the increase of production capacity, the price of LED lamp tube is very large, and the future prospects are expected.
E-commerce has caused certain impacts on offline agents, but there are still some restrictions on the online transportation, maintenance, quality assurance and other factors compared to offline operations, so the impact is limited.
Brand manufacturers are annoying. Shenzhen Baoan Shajing Tiantian Lighting Manager Tang Jin In the current many LED brands, I am most optimistic about the development of Langshi, because Langshi's product categories are complete, and adhere to the road of brand development. The impact of price and quality on the sales of LEDT5/T8 fluorescent tubes is large. As far as I know, ordinary consumers buy products, as long as the price is reasonable and the quality is decent.
At present, the market of LEDT5/T8 fluorescent tubes is in a state of chaos. The price of products ranges from more than ten yuan to more than one hundred yuan. The quality is uneven, which makes some manufacturers who are bent on making brands and products to be distressed.
Our physical store business has been hit by e-commerce, and sales of some general-purpose LED products have declined. These products are cheaper on the Internet and installation is not difficult, so consumers like to buy online, which makes our store dealers very anxious.
Guaranteed quality is the way to survive in the future. Shenzhen Baoan Shajing Jin Qilin Lighting General Manager Chen Zhijin Currently, I have two products from NVC and Jonson. I am more optimistic about NVC, after all, is an old brand, product quality is guaranteed, consumers are more assured.
In my opinion, the main factor affecting sales performance is product quality. Consumers first consider quality when purchasing products, followed by price.
In the market, more and more consumers choose LED products, but the understanding of LED lighting is not very clear, and it requires the patient to guide patiently. On the other hand, as consumers become more aware of LEDs, they will pay more and more attention to quality, so it is the future survival of enterprises to do product quality.
The market for the beach has to be re-educated. The development of LEDT5 and T8 fluorescent tubes in the future market requires a process of running-in, education and shuffling.