LED lighting companies widely talk about the feasibility of LED stores
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"China Building Materials Network" Recently, news about LED specialty stores has frequently appeared, and the LED terminal market and terminal channel construction have once again attracted attention. According to the reporter's understanding, there are currently thousands of manufacturers of LED lighting fixtures, but in terms of the terminal market, there are not many merchants specializing in LED products. Obviously, LED stores have not yet formed an integration effect in the market. .
The channel is just like the infusion blood vessels of the corporate giant. The importance is self-evident, and the store model is one of the many sales channels. In this LED market, it highlights its unique innovation and functional model. So how does the LED lighting company's future specialty store road move? Is this highly targeted sales model feasible or not feasible?
Looking at the company's point of view Tongfang lighting market director Liu Wei, in terms of Tongfang Lighting's LED product sales, in addition to some traditional channel sales models, we are building flagship stores of exclusive LED products in various popular e-commerce platforms, such as Taobao, Dangdang , Kyoto Mall, etc. However, the physical stores under the line have not yet been formed.
For the LED specialty store, whether it is a separate LED franchise store or a store model, it is still relatively difficult at present, which is mainly from the cost of opening the store itself, if only the sales of LED products (light source, lamps) are used. To support the cost of the franchise store, the difficulty is still very big, but now I am considering whether to try this model. In the series of stores in the Lighting City or Building Materials City, combined with traditional lighting stores, small-scale The pilot, or the way to cooperate with the core dealers in private stores.
I estimate that in the near future, the industry will not make this move particularly large, because now the market penetration of LED lamps is not very high.