The 21st century is an era of rapid development of science and technology and information. Emerging industries are constantly emerging and market competition is becoming fiercer. The new industry of e-commerce emerges new and rapid development and drives the transformation of traditional industries. It is the direction of new life and prosperity seen by all walks of life. Especially at the time of the financial crisis, retail online B2B and vertical subdivision B2C have achieved a new round of rapid development. Many B2C service providers have obtained a considerable amount of venture capital, and traditional manufacturers have also tested water, and B2C has achieved this. Unprecedented development and prosperity.

Mining machinery manufacturers how to use e-commerce to promote faster development and growth of enterprises to bring greater profits to the enterprise to become a concern in the mining machinery industry, mining machinery in the crusher, mineral processing equipment, and other past sales model is to seek an agent Businesses and vendors, through sales agents and agents to promote the sales and development of enterprise products, but the traditional business model can no longer meet the development of small and medium-sized mining machinery, the continuous increase of small and medium-sized producers, the market saturation, competition The increasing shortage of market sales personnel and the shortage of funds have become obstacles to the development of enterprises and restricting their progress.

The continuous development of e-commerce in China is that these small and medium-sized manufacturers see a new sales model - Internet marketing. The difference between online marketing and traditional marketing lies in the fact that online marketing is the main means used by the Internet to achieve certain marketing purposes. That is to say, in order to realize the overall business objectives of the company, the internet is used as a basic means to create various activities for the online business environment. The traditional marketing is the use of sales staff to do market business and sales activities. How to develop online marketing:

1. Use website to carry out network marketing activities - Corporate website is a platform for companies to develop network marketing. The website is a sales platform to display the content that the company wants to market and display product information. A number of corporate websites can be created to promote corporate communications and product promotion.

2. Make full use of search engine - Another important function of corporate website is website promotion function, and search engine is the most important channel for netizens to obtain information. If corporate website cannot be effectively promoted by search engine, then this corporate website will be In terms of degree, its marketing will be greatly reduced, so marketing-oriented corporate websites must solve the problem of search engines for corporate websites, and can also be understood as the work of search engine optimization. In marketing-oriented corporate website solutions, search engine optimization is based on And the long-term work has started from the planning stage of the corporate website and even from the strategic planning stage of the corporate network marketing, and it runs through the entire operation process of the corporate website.

3. The customer's awareness and the collection of customer resources - the potential customers that the company's website ultimately faces and the customers or any organization or individual associated with the company's business, how to enhance the customer experience of the company's website is the network marketing must consider important question.

4. Use of existing e-commerce platforms - Internet marketing can be carried out on e-commerce platforms that already have a large customer base, such as Alibaba using these business platforms to publish and promote corporate products. E-commerce is an opportunity and a challenge for the development of small and medium-sized enterprises. How to occupy an effective market share under this new sales model How to carry out business activities is an issue that manufacturers must consider.