In December 2012, Hankook Tire announced that ByeongJin Lee will serve as the new president and COO of Hankook Tire's Americas subsidiary, and the current president of Hankook Tire Americas, SooIlLee, will exchange positions with Li Bingzhen as the Hankook Tire China region. The new president and COO of the department is effective on January 1, 2013.

Li Bingzhen’s current position is the president and COO of Hankook Tire China Regional Headquarters. From January 1, 2013, he will be responsible for Hankook Tire's operations throughout the Americas, including the United States, Canada, Mexico, and Central and South America. Business growth and marketing strategy.

Li Bingzhen joined Hankook Tire in 1986 and worked in countries such as the United Kingdom, Brazil, Germany, and Spain to help Hankook Tire successfully develop the European market. In 2010, Li Bingzhen was appointed as the vice president of Hankook Tire's China headquarters and later on In August 2011, he was promoted to the head of China's headquarters.

In addition, Hankook Tire also appointed Jeong HoPark as Senior Vice President of Marketing, Americas, effective January 1, 2013.

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