In 2011, luxury cars in China all set new sales records, with growth rates all exceeding 30%, and some almost doubling.

The slowdown in China's auto market seems to have nothing to do with luxury cars. In 2011, luxury cars in China all set new sales records, with growth rates all exceeding 30%, and some almost doubling. Not only that, China has become the world's largest market for luxury cars such as Audi, Rolls-Royce and Lamborghini.

So where does the growth of luxury cars come from? China's luxury car market has much potential?

Audi sold 300,000 vehicles for the first time. In 2011, FAW-VW Audi sold a record high for the first time in the high-end car market in China for 8 months in a single month with a sales volume of 309,900 units. It continued to top the Chinese high-end car market with a year-on-year growth. Up to 37.4%, the start of the "3 million 1 million" year ushered in a good start. Among them, domestic Audi sales reached 252,000, an increase of 29.3% year-on-year.

It is no accident that Audi has surged. “This year we have ushered in the largest product launch ever, including 6 new Audi A1, Audi A7 Sportback inspired vehicles, the new Audi A8L, the ultimate flagship model, and the extremely dynamic Audi R8 Spyder, as well as 12 new year models. Landing on the Chinese market, forming a strong product portfolio.” Zhang Xiaojun, executive deputy general manager of FAW-Volkswagen’s Audi Sales Division, stated at the performance briefing held on the 10th.

He believes that in addition to the launch of powerful new vehicles, FAW-VW Audi has always been highly concerned about user satisfaction is also the secret of success. According to reports, in the 10 years from 2002 to 2011, FAW-VW Audi had accumulated a total of 10 times to win J. D. Power announced the "China Auto Sales Satisfaction" champion and "China Auto Service Satisfaction" champion.

As for the introduction of new cars, General Manager of Audi Business Division Boshi disclosed that based on the introduction of 6 new models in 2011, in addition to the long-awaited domestic Audi A6L and imported Audi Q3, Audi will honor the previous The commitment to enter new energy and high-performance two new areas, including imports of Audi Q5 Hybrid Quattro full hybrid models, and Audi S / RS sports / performance series models. "Of course, far more than this, the number of new models will exceed seven." Shek said.

BMW's first 5S dealership model 2011 was the most successful year for BMW to enter the Chinese market. In the mainland market, total annual sales reached 232,600 units, an increase of 37.6% year-on-year; among them, BMW brand sales reached 217,000, an increase of 37% year-on-year. , MINI brand sales 15,518 vehicles, an increase of 47.7%. It is reported that China is the third largest market for BMW Group in the world.

For the sake of sustainable development in China, BMW first proposed the concept of "new 5S dealerships" in China. That is, in addition to the traditional 4S standard, “Sustainability” is used as an important indicator to manage the dealership system, and actively promotes the nation’s authorized BMW dealers to fulfill their responsibilities for the local “society, economy and environment”. To promote the sustainable development of the entire industry.

In addition, it is worth mentioning that as the first brand new BMW 5S dealer, Beijing Star Depot occupies an area of ​​nearly 22,000 square meters, starting with master planning and architectural design, that is, integrating a large number of sustainable development concepts from design and construction. To the construction, all laid the standard for green building. It is reported that Beijing Star Debao has fully utilized a variety of clean and renewable energy sources including wind energy, solar energy, and shallow geotechnical energy.

Volvo China plans to steadily advance for 2011 is an extraordinary year for Volvo Cars, which has achieved growth in sales in various markets worldwide. Volvo Cars plans to achieve a global sales target of 800,000 by 2020, and "second-home" market China is crucial to achieving this goal.

Last year, Volvo Cars achieved sales of 449,300 units; an increase of 20.3% compared to 2010, or 75,730 vehicles. The company has become a leader in the growth of global luxury car manufacturers. Among them, the Chinese market achieved a record high sales of 47,150 vehicles, a year-on-year increase of 55%, and it became the third largest market in the world for Volvo Cars.

The data shows that the main driver of sales growth is consumer demand for the Volvo 60 series (including the Volvo S60, V60 and XC60). The best model performance award in the Chinese market was attributed to the XC60 and the new S60.

This year, Volvo Cars will launch several heavyweight models. The new Volvo V40 is a C-class 5-door luxury car that will become the rival of its competitors. The Volvo V60 plug-in hybrid is the world's first diesel plug-in hybrid vehicle and will meet consumers in the fall of 2012. In addition, the Volvo XC60 plug-in hybrid concept car was unveiled at the 2012 North American International Auto Show. The new Volvo V60 with its modern luxury design, outstanding power control and sporty temperament will also be introduced in China in the first half of this year. As a globally recognized V-series featured model, it will not only expand the Volvo product line, but will also be an elite Chinese family. Bring a whole new lifestyle.

Renault's sales increase by 65% ​​last year

In 2011, Renault imported bright sales and created a new historical record. In December of last year, Renault China achieved a total sales of 3,260 vehicles, maintaining its growth for the eleventh consecutive month. As of the end of December, Renault China's annual sales in 2011 reached 24,275 units, an increase of 65% year-on-year, far higher than the average year-on-year growth of the Chinese auto market and imported vehicle market.

In 2011, Renault China introduced 7 new models including New Landscape and Grand Scenery, New Laguna, Latitude, Fenglang, New Colleao, Megane CC and Laguna Gubei. The complete product layout of the car, coupe, MPV, and urban SUV. As of the end of December 2011, Renault has reached 80 dealerships in China, and has completed Renault's new Retail Environment Update Program (R-REDI).

Jaguar Land Rover sets a new record In recent days, Jaguar Land Rover China announced that it has set a new record in 2011: As of the end of December of last year, Jaguar Land Rover achieved a total sales volume of 42,063 vehicles, a year-on-year increase of 61%.

Among them, Jaguar's annual sales increased by 123% year-on-year, and 5,976 vehicles were delivered, an increase of more than 10 times compared with the sales volume when it first entered China; only in December last year, Jaguar sold 945 cars, setting a single month. Sales record. Land Rover continued to refresh its annual sales record, delivering a total of 36,087 vehicles throughout the year, an increase of 54% year-on-year.

Jaguar Land Rover entered China in 2003. At present, China has become Jaguar Land Rover’s fastest growing global market, and it has also become the third largest market for Jaguar Land Rover in the world and holds a crucial position in the company’s global strategy. In order to better respond to the rapid development of the market, Jaguar Land Rover established a sales company in China in 2010. By the end of 2011, Jaguar Land Rover has increased the number of authorized dealers in the country to 113.