The long-term existence of huge profits in imported cars is obvious to all, and it is also a fact that it seriously infringes on the interests of consumers.
The parallel imported cars that consumers have high hopes for are still not optimistic at present. Since China began the Pilot Free Trade Zone, parallel import of cars has become the focus of the interests of all parties. On the one hand, multinational auto companies have started from the upstream to control the supply of parallel imported cars; on the other hand, although the parallel imported cars are cheap, the biggest “hard” is not the same as the normal imported cars in China. Treatment.
The situation of the imported auto market is not satisfactory. According to data released at the monthly meeting of the Beijing Asian Games Village Auto Trading Market (hereinafter referred to as “Asian City”), the import volume of customs vehicles in April was 90,900 units, down 27.7% year-on-year.
"The normal situation is that the number of imported cars in April is higher than that in March, but the chain is declining in April this year. This reflects the weakness of the terminal market. There is a pace of adjustment in terms of supply. The decrease in supply is mainly due to destocking. Wang Cun, senior manager of the marketing department of SINOMACH Co., Ltd., said.
A Shanghai auto dealer told the International Finance News that at present, the imported auto market has entered an adjustment period, and the seller's market has gradually turned to the buyer's market. The possibility of lowering the price of imported cars in the future is very high.
Monopoly and high prices are the hallmarks of China's imported car industry. Nowadays, with the increase in imported car inventory in the domestic market, has the downward trend in the price of imported cars been formed? And what will be the impact on the domestic auto market structure in the parallel imported car market that will be piloted in China?
Declining sales figures show that in April, the three major categories of imported cars, SUVs and MPVs entered the downtrend channel, and the Chinese imported car market entered the inventory adjustment period.
Data show that in April, cars, SUVs and MPVs were 29,000, 57,600 and 4,300, respectively, with a share of 31.9%, 63.4% and 4.7%. Although the share of SUV imports continues to exceed 60%, there are also significant adjustments. Wang Cun believes that the import volume of the three major models in April has declined, and the supply of imported cars has entered a stage of comprehensive adjustment.
In line with the decline in sales, the industry inventory situation in April is still grim. Inventories climbed to 5.1 months, far exceeding the same period last year. Wang Cun said that the decline in sales is the main reason for the deep increase in inventory. Since January of this year, the inventory of the imported car industry has remained high. In view of the current trend of pessimism, Wang Cun said that the status is still continuing and it will take a long time to adjust, at least for a few months.
In fact, in order to alleviate the downturn, the preferential rate of imported car dealers has remained at a high level this year. In January of this year, the preferential rate of imported cars reached a historical high, reaching 10.7%. February was also at a high of 10.5%. In March, it increased again to 10.7%. The average discount amount reached 69,000 yuan. The average discount amount in April reached 75,000 yuan, a record high this year. It is understood that the average price of the main model BMW X5 is maintained at around 200,000 yuan, the preferential range of the Mercedes-Benz S320 is about 150,000 yuan, and the discount range of the Land Rover Range Rover is about 300,000 yuan.
In addition, the imported car structure continues to tilt toward small displacements. In April, the share of imported cars below 3.0L reached 92.8%, a slight decrease from 94% in the first quarter, but increased by 2.3 percentage points from 90.5% in 2014.
In this regard, the automotive industry researcher Li Yuan told the "International Finance News" reporter that the fundamental reason for the decline in sales is the increase in inventory, and the inventory backlog has once again led to sales continue to decline. “It’s like a vicious circle.” Li Yuan said that such a situation would take a long time to adjust, from a few months to a few years.
What impact? For the decline in the sales volume of imported cars, there is a view that it is related to the domestic parallel imported car market in China.
It is understood that the so-called parallel imported cars refer to cars that are not authorized by the brand manufacturer, traders buy from overseas markets, and are introduced into the Chinese market for sales.
On January 7, 2015, the Shanghai Municipal Commission of Commerce issued the “Notice on the Pilot Project of Parallel Imported Cars in the China (Shanghai) Pilot Free Trade Zone”, marking the official launch of the parallel import vehicle pilot in the Shanghai Free Trade Zone, which is also the first in China. Parallel import car pilot free trade zone. In March, the Ministry of Commerce officially approved the trial of parallel import vehicles in Qianhai, Shenzhen. The overall plans for free trade experimental zones such as Guangdong, Tianjin and Fujian have also been officially adopted. However, from the Shanghai Free Trade Zone to the Shenzhen Free Trade Zone, the pilot operation of parallel imported cars has been three to four months.
Therefore, some analysts pointed out that the weakening of imported cars is affected by the decline in market demand. On the other hand, the implementation of the parallel import policy has also brought certain impacts on the original market structure.
The reporter was informed that the time for parallel imported cars to enter China is not short, but it can be said that in the past 20 years, parallel imported cars have been in the stage of small and noisy in the Chinese market, and can only be seen occasionally on the street. This is mainly related to its specific identity.
In the opinion of analysts, there were three major problems that hindered the development of parallel imported cars in the domestic market: one was difficult to get on the cards, the other was difficult to maintain, and the third was that they could not enjoy the three bags of cars.
With the country's vigorous efforts to rectify the monopoly of the auto industry in 2014, the long-standing problem of excessively high prices of imported autos has been pushed to the forefront. Many auto companies have been severely punished, and they have also taken measures such as price cuts on their imported cars. In order to further curb the monopoly of imported car prices, the state has set a long-term goal in the field of parallel imported cars, and plans to turn the identity of parallel imported cars into "licensed goods".
According to the list of the first batch of 17 imported automobile pilot enterprises previously announced by the official website of the Shanghai Municipal Commission of Commerce, there are 8 local enterprises in Shanghai and 9 dealers in other provinces and cities.
At present, the parallel import pilot of automobiles is accelerating. Since the implementation of the business in the Shanghai Free Trade Zone in January this year, Shenzhen Qianhai has also become the second demonstration point for parallel import of automobiles. It is reported that in Shenzhen Qianhai, some e-commerce companies have started the booking business of parallel imported cars.
In an interview with the media, Fu Zhiyong, founding partner and executive director of Ruixin Consulting, said that the implementation of parallel imported cars is the most effective way to break the monopoly of auto companies, and it is beneficial to improve the operation and after-sales system of auto sales service 4S stores. It also helps to reduce the high profits of foreign auto companies in China.
“After the implementation of parallel imported cars, the country is actually adding a channel for consumers to buy cars. And the price of parallel imported cars will be 10% to 20% lower than the price of regular imported cars (authorized by auto manufacturers). Brought greater benefits." Wang Cun believes.
Hard to weather However, the reality does not seem so good. As parallel imported cars have impacted the interests of domestic auto import distributors, major imported car brands such as Mercedes-Benz and BMW are cutting off the source of parallel imported cars through various channels.
Judging from the sales situation of parallel imported cars in Shanghai and Shenzhen, the situation is not optimistic. “In the nearly one month after the start of the parallel import vehicle pilot in the Shanghai Free Trade Zone, the total sales volume was about 20 vehicles, and there were more than 100 orders, mainly because there are fewer cars, which is not enough to support the number of orders. Another parallel imported car pilot Shenzhen Qianhai’s sales volume is good. The price of 70 units sold by Qianhai Yichen (a parallel imported car sales company in Qianhai) is about one million yuan. Due to the experience of Shanghai, Shenzhen’s preliminary preparations are more adequate.”CAM Ning Jihong, deputy general manager of Beijing Branch, told the media.
“Because the policies and pilots have just been approved, it is still difficult to form a climate for the parallel imported cars in the two places. Because the implementation of parallel imported cars requires the establishment of enterprises, approval, and contact with foreign channels, which requires a process and cycle.” Car commentator Zhang Zhiyong said.
Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, pointed out that the current sales of parallel imported cars should be considered a bleak situation. The parallel import vehicle pilot in the Shanghai Free Trade Zone is a relatively high-cost model because of insurance and some Other incidental services, so the cost of the car needs to increase. The added service is not particularly significant for consumers, because the services provided by the current parallel car owners can negotiate with themselves and local dealers to achieve similar services. As a result, the price of parallel imported cars in the Shanghai Free Trade Zone will be high and the competitive advantage will not be obvious.
Li Yuan believes that at present, it is basically impossible to break the high price of regular imported cars through parallel import vehicle pilots. "The status of parallel imported cars is very embarrassing. It can be said that it is up and down. There are low-priced sales of gray imported cars below. The promotion of regular importers of the general distributors continues to increase, and its advantages have not been highlighted. Breaking the monopoly of the imported car market is obviously not enough by simply importing cars in parallel."
Li Yuan pointed out that with the maturity of the automobile market, the monopoly of the imported car market will certainly be broken. At present, the decline in the number of imported cars has market adjustment factors.
It is rumored that the high price of imported cars in China has always been a pain in the hearts of domestic consumers. The news of “zero tariffs” that has recently been sent out has made consumers look forward to it.
"The 15-year protection period for China's accession to the WTO is about to expire, and imported cars are about to enter the era of zero tariffs." Recently, various news about the 15th anniversary of the WTO has been rumored online.
According to the news, in 2001, after China joined the WTO, it applied for a 15-year protection period to protect related industries. It will expire on July 1 this year, and domestic import tariffs, including imported cars, will be waived. Affected by this, the domestic imported car prices will be further reduced, and domestic cars will be greatly affected.
However, it is not. According to the Schedule No. 152 of the Protocol of the People's Republic of China on WTO Accession, the final bound rate of motor vehicles in China is 25%, and the final bound rate of motor vehicle parts and accessories is only 10%. Since joining the WTO in 2001, China has adjusted the tariffs on automobiles, parts and other products seven times in the following seven years.
Since July 1, 2006, China has reduced the import tax rate for cars, off-road vehicles and minibuses from 28% to 25%, and imports of auto parts such as body, chassis and low- and medium-displacement gasoline engines. The tax rate has been reduced from 13.8% to 16.4% to 10%, all of which fulfill the tax reduction commitments for automobiles and their parts.
This means that China's existing automobile tariffs have already met all the requirements of the WTO, and there is no possibility of implementing “zero tariffs” on automobile imports in July this year.
Relevant reports pointed out that before China joined the WTO, automobile tariffs have been high. Among them, in 1986, the tariff for cars with a displacement of more than 3L was 220%, and the tariff for displacement below 3L was 180%. It was not until 1994 that the gradual downward adjustment began. Before entering the market, the import duty rate of gasoline cars with a displacement of more than 3L and below 3L in China fell to 100% and 80% respectively.
Analysts pointed out that misunderstandings may be related to the proposals made by foreign parties in the past year. Peng Yu, an associate professor at East China University of Political Science and Law, said in an interview that the US Trade Representative Office and the Ministry of Commerce submitted a plan to the WTO, recommending that all members cancel all tariffs on industrial and consumer goods by 2015 and achieve zero tariffs on trade. However, the plan has not been finalized, which may be the source of misunderstanding.
Then, the tariff reduction of imported cars is hopeless. Does it mean that there is no room for downward adjustment of imported car prices?
In this regard, Li Yuan said that there is no need to worry too much about the high price of imported cars, because as the competition intensifies and the overall demand is weak, the comprehensive adjustment period of the imported car market has arrived, and the price decline trend has taken shape.

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