In 2011, chemical raw material medicines maintained a strong growth trend in many sub-sectors where the momentum of development has slowed down. In particular, the growth rate of APIs' exports is close to 30%, which can be said to be disdainful. But while the whole is running forward, what cannot be ignored is that the pace of running is getting heavier and heavier, because the structural contradictions of the industry have not been fundamentally changed.

Guo Fanli, a research fellow in the pharmaceutical industry, pointed out that in the international market, China is the largest producer of APIs, and some bulk APIs have a global market share of more than 90%. However, starting from 2009, due to the financial crisis and the adjustment of the RMB exchange rate and other factors, China's raw material medicine exports experienced a temporary decline, until the second half of 2010 showed a recovery rebound. From the current point of view, as the next five years will soon enter the global patent drug boom, some generic drugs that have the opportunity to enter the expired patent drugs will usher in development opportunities.

At present, more and more raw material companies in China are actively expanding their product lines, instead of focusing on a single category, and many even extending to the production of formulations. In fact, the transformation from a single API to a pharmaceutical formulation has always been a development trend for domestic API companies. Since the value of a single API product is low, and the pollution to the environment is also the most important link, only the value-added of the DPRK product will increase. The high formulation transition can bring higher profits. This is also the way that China not only becomes a big producer of global raw material medicine, but also has become a global leader in the production of bulk pharmaceutical products.

Guo Fanli stated that in the selection of marketing strategies, targeted marketing is worth looking forward to in the field of chemical drugs and APIs in 2012. This is also a targeted approach taken in the context of the global patent drug boom. The advantage of the model is that it can create a huge market demand for a large number of specialty APIs after the patent expires. In 2012, the varieties that deserve attention are some of the most popular APIs such as statins, prebiotics, satans, antidepressants, and anti-ulcer drugs.

Before the VC industry emerged a price alliance, its role was mainly to form an absolute pricing power for a variety of APIs. After the formation of this absolute pricing power, it would not only have a protective effect on domestic companies producing APIs, but also could obtain greater profits. . In 2012, the probability of a price coalition or other form of coalition in the raw material sector is very small, because the current domestic raw material pharmaceutical products have been relatively surplus and it is difficult to form a pricing power for a certain raw material drug product.

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