China Food Association Promotes Brand Strategy for Confectionery Industry in Five Aspects
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Weng Chong, president of the China Food Industry Association’s candy professional committee, pointed out that in response to the current trend of product structure adjustment and the acceleration of business expansion, there are still some problems that need to be solved, such as unbalanced regional development, still unsatisfactory level of technology, and lack of talents in the industry. In the future, the committee will focus on promoting the brand strategy of the industry in five areas: increase the self-discipline of the industry, promote the firm to firmly establish the concept of food safety, and promote the sound development of the industry; implement the technology reward strategy, pass the talent certification, achievement awards and establish industry experts Databases, etc., encourage companies to innovate independently, increase the number of proprietary patented technologies and intellectual property rights, promote scientific and technological advancement in the industry, promote industrial upgrading, enhance overall competitiveness, promote the construction of candy production bases, and encourage large-scale enterprises to become bigger and stronger. While promoting the development of leading enterprises in the industry, we must also encourage the development of small and medium-sized enterprises; promote advanced business concepts and management models, and do a good job in the construction of enterprise management platforms; collect and regularly publish foreign technical information, and strengthen links with the National Candy Association Network. , Good international exchanges and cooperation and promote enterprises to go abroad to find more business opportunities.
According to statistics of the China Food Association Candy Professional Committee, the total output of the candy chocolate industry in 2006 was about 1,261,300 tons, an increase of 7.80% year-on-year, and sales revenue was approximately 32.2 billion yuan. In all product categories, there were more gums, chocolates and toffees, all with an increase of more than 10%. Among them, the output of 256 candy chocolate manufacturing enterprises above designated size totaled 791,300 tons, an increase of 16.23% over the same period of last year. The total sales revenue was 23.846 billion yuan, an increase of 17.95% over the same period of last year, and the production and sales ratio reached 95.36%. The annual output of jelly has reached 700,000 tons, with sales exceeding 6.5 billion yuan. In 2006, it exported a total of 157,800 tons of candy chocolate, which earned 236 million US dollars.